1
The daigou market is booming in Australia as brands use these channels to sell their products to China’s big spending consumers, however, as more marketing spend goes to daigou, are Australian brands are forfeiting their future business in China? The appeal of daigou is easy to see. Organised individuals or […]
A lot of noise was made this month when WeChat announced it had ticked over the 1 billion monthly active user mark. This staggering number refers to WeChat’s global users, a growing number of which are located outside of China. While WeChat’s user base is still predominantly Chinese, it’s […]
United Media Solution (UMS) has expanded its Business Development team as it prepares for growth in the Australian market. Jo Ruo joins as Business Development Manager, responsible for driving new business growth with Australian companies looking to target the China market. Ruo will be based in UMS new […]
Social media success in China can be an overwhelming, expensive and time-consuming investment. However, UMS has created some practical tips to help clients make the most of the social media investment. The key is using the 3 C’s: Community, Content & Commerce. Companies need to create and maintain […]
United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by Primary Collaboration New Zealand (PCNZ) to build its digital presence in China. PCNZ is a collaboration by New Zealand’s primary industry producers, from the farming, seafood and horticulture sectors, which aims to increase brand […]
China represents a key market for Education New Zealand, thanks to the rich cultural exchange and connections for international students. However, New Zealand is not the only country keen to entice Chinese students to study abroad, so Education New Zealand needed a way to engage directly with potential students […]
WeChat’s 900 million users make it an irresistible platform for marketers and brands, but is it worth the investment? WeChat currently has more than 3.5 million official brand accounts, unsurprisingly this creates a lot of noise and clutter, which means many brands struggle to achieve visibility and engage with […]
United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by Auckland Museum as its China Digital Agency. Auckland Museum is regarded as one of the finest museums in the Southern Hemisphere and is renowned for its unique collection of Maori and Pacific treasures, and […]
With more than 100 million registered users, it is impossible for marketers to ignore fitness app Keep, however, is the app right for every brand? Chinese fitness and gym workout app Keep has become a massive success story in China. Launching just over three years ago, the app has built […]
QQ is WeChat’s youth-focused sister social media network. Attracting more than 868 million monthly active users, with more than 652 million accessing the platform via mobile, QQ is an immensely attractive platform for brands and marketers. QQ launched in 1999 and was one of the earliest pioneers of instant […]
