Case Study

Study Melbourne Hub Shanghai brings connection online

In March 2021, Study Melbourne launched its Shanghai Study Hub, offering international students studying through Victorian universities the opportunity to connect. Equipped with free Wi-Fi, modern furnishings, break-out rooms and complimentary Melbourne coffee, the Hub provides students an opportunity to attend events and meet-up with one another to study or work on university projects. While the Hub has […]

Case study: Navico & UMS introduce the Lowrance brand to China

Since 2019, UMS has been working together with Navico Group to help connect them with their target market in China through digital media promotion. Over the last 20 years, Navico Group has brought together the world’s most trusted brands, offering decades of experience designing and developing state-of-the-art product solutions for the water and road. Recently, the UMS […]

Case Study :First ever diamond education WeChat Mini Program launched

  Background: De Beers has a unique position in the world of diamonds through their involvement in each stage of the diamond pipeline – from exploration and discovery through to the sale of diamond jewellery. They have conducted internal courses for decades and brought together some of the best courses, adding education to the range of […]

Case Study: Cartoon Characters Rejuvenate Chinese Cuisine

Background: Dongfang Jibai (东方既白), the first Chinese cuisine chain store introduced by the Yum Group, the brother brand of KFC, Pizza Hut, and Taco Bell, is targeting Generation Z (born in 1995-2009) with traditional Chinese cuisine. With Gen Z who are always hunting for novelty being the main consumption force, the brand “rejuvenation” is becoming […]

Case Study: From Study In to With: ENZ Launches New Website

Background: Education New Zealand (‘ENZ’) is the New Zealand government’s official agency for International Education. The Study with New Zealand digital transformation project is a key part of ENZ’s business strategy for the evolution of the New Zealand education brand, in line with the Strategic Recovery Plan for International Education, which aims to diversify our […]

Case Study: Happy 1-Year Birthday to NauMai NZ Mini Programme

  It’s been a year since Education New Zealand Manapou ki te Ao (ENZ) launched the NauMai NZ WeChat Mini Programme. This is the first Mini Programme launched by a government agency with a strong focus on improving the student experience for international students. NauMai NZ is a ‘one-stop-shop’ digital platform to inform, support and […]

Case Study: NZTE Fruit Expo exhibits digitally through online showroom

New Zealand Trade and Enterprise (NZTE) China branch has initiated an O2O marketing activity, running a virtual “New Zealand at Shanghai Fruit Expo 2021”, along with the Shanghai International Fruit Expo (offline) at Shanghai New International Expo Centre. Six New Zealand fruit growers – Bostock New Zealand Limited, Goldenbay Fruit New Zealand, Mr Apple New […]

Case Study: Digital Exhibition Centre advances businesses to exhibit 24/7

Background: Traditionally, international companies heavily rely on offline channels such as visitation, exhibition and face to face meetings, etc. to make businesses happen. However, with traditional channels disturbed by the Covid-19 pandemic, it has become difficult for international businesses to connect and gain exposure to the Chinese market. Unsurprisingly, digitalisation for B2B industries has greatly […]

Case Study: Swissmem launches online experience during China’s CIMT

Challenge Swissmem is the leading association for Switzerland’s mechanical and electrical engineering industries (MEM industries) and related technology­-oriented sectors. Swissmem enhances the competitiveness of its 1,200 member companies both onshore and abroad by representing their political interests effectively and providing needs-based services, targeted networking, and market­ oriented basic and advanced training for MEM industry employees. […]

Case Study: Bridging NZ Winegrowers and Chinese Customers Digitally on Mini Program

UMS has worked with New Zealand Winegrowers to launch a game changing WeChat Mini Program which acts as a bridge for businesses, wine lovers and consumers to connect with the brand and its offerings.   Challenge New Zealand Winegrowers is the national organisation for the country’s grape and wine sector, with over 600 grower members […]