Case Study: How De Beers promotes diamond education and grading in China
De Beers Group Industry Services, a sub-company of the world’s leading diamond company De Beers Group, provides a premium grading service supported by innovative technology and a wide range of services to support the diamond sector. Its focuses in China are on natural and untreated diamond grading under the unique […]
Case Study: Virtual showroom advances businesses to exhibit 24/7
Background China is now New Zealand’s largest export market since New Zealand signed the China Free Trade Agreement (FTA) back in 2008. In the year ending December 2019, 23% of New Zealand’s total goods and services exports were with China, worth $20.1 billion. The COVID-19 pandemic represents an unprecedented disruption […]
KOLs bring success to Bundaberg’s latest campaign
Bundaberg Brewed Drinks is an Australian family business which has been producing premium soft drinks since the 1960s, including the iconic Bundaberg Ginger Beer. Its products are sold in more than 50 countries globally, with China becoming an increasingly important market for the company. For over a year, UMS […]
UMS and New Zealand Winegrowers lead digital solutions
As a digital transformation takes place in China’s marketplace, the need for innovative solutions has become more important than ever before. United Media Solution has been working with its clients to deliver these solutions and recently, has been able to create a game changing product for its new client, New […]
Co-Branding: UMS’ recent case study on lifestyle brands
There are many ways to go about doing branding activities that involve utilising fitness platforms in China. These platforms require different investment and return to brands, hence it is not all about choosing the ‘right’ way, rather a smart way to execute marketing activities on these platforms in China that […]
How Education New Zealand use digital solutions to build awareness, generate leads and drive engagement in China
Education New Zealand (ENZ), the government body responsible for developing and promoting New Zealand as an International Education destination, wanted to expand its reach into the valuable China market. With Chinese international students accounting for more than 30% of the total international students in New Zealand in 2018, and […]
The power of Key Opinion Leaders in China – a Recent Case Study
Working with Key Opinion Leaders (KOLs) to help brands promote their products and services as an effective marketing strategy has been adopted by many western marketers who are trying to connect with Chinese consumers. Some are still new to the game and eager to find out about China’s powerful KOLs. […]
Australian Wine festival – wine month campaign
Case Study: Wine Australia Project: Australian Wine Festival – Wine Month Campaign Wine Australia wanted to raise awareness among Chinese consumers about the high quality of Australian wines. To do this, the brand organized its first consumer facing wine event, partnering with premium offline retail stores throughout May […]
Farmers Union AFL live streaming campaign
Client: Lion Group Project: Farmers Union AFL Live Streaming Campaign Lion, one of Australasia’s largest food and beverage companies, was looking to raise awareness of its yogurt brand Farmers Union among Chinese consumers. However, faced with China’s hugely competitive dairy market, Farmers Union needed a way to stand […]
DU’IT looks to bolster awareness in China with digital marketing campaign
DU’IT, the skincare brand owned by Orbis Australasia Pty Ltd, has launched an integrated digital marketing campaign to boost the brand’s awareness and sales in the China market. DU’IT worked with digital marketing agency UMS to launch digital and social media activity targeting Chinese consumers. The campaign harnessed […]