Latest Articles

ENZ Learn New Every Day (MC) Marketing Campaign

United Media Solution aspires to be the best bilingual, cross-cultural digital agency. UMS operates six offices across Auckland, Melbourne, Ningbo, Shanghai, Shenzhen, and Sydney.   We are a full-service independent digital agency, specialising in social media. We have three domains of expertise – Establish, Connect and Engage. We offer everything […]

ENZ NauMai NZ (Student Support) WeChat Platform

Education New Zealand (ENZ) “NauMaiNZ” WeChat Mini Program, by United Media Solution New Zealand   United Media Solution aspires to be the best bilingual, cross-cultural digital agency. UMS operates six oOices across Auckland, Melbourne, Ningbo, Shanghai, Shenzhen and Sydney.   We are a full-service independent digital agency, specialising in social […]

ENZ WeChat Mini Program (DI) Digital Innovation Entry

United Media Solution aspires to be the best bilingual, cross-cultural digital agency. UMS operates six oPices across Auckland, Melbourne, Ningbo, Shanghai, Shenzhen, and Sydney.   We are a full-service independent digital agency, specialising in social media. We have three domain expertise – Establish, Connect and Engage. We oPer everything from […]

Set Up to Thrive: Enhancing the Study Abroad and Exchange experience

I enjoyed attending APAIE in Perth last month.  One of the areas that stood out for me was the renewed commitment to give students study abroad and exchange experiences. These are so valuable for students as they provide the opportunity to experience a different culture, make new friends, be connected […]

Bridging Digital Frontiers in International Education: Blog post from UMS Founder, Jessica Miao

I attended the Asia Pacific Association of International Education Conference (APAIE) in Perth this week, and I wanted to share some important reflections and insights. The discussions at the conference provided a comprehensive view of enhancing the student experience through digital means. One of the key tools we have developed […]

Weighing up the Options; Chinese International Students and Career Paths

We’ve just recently released our Q4 update for our ongoing higher education research at United Media Solution. This article wraps up key points from section 3 of the whitepaper report to provide international education marketers with insights into changing study motivations for their 2024 strategy.   The pandemic has significantly impacted […]

International Education Update: Key takeaways from 2023

We’ve just released our Q4 update for our ongoing higher education research at United Media Solution. This article wraps up key points from the whitepaper report to provide international education marketers with insights for their 2024 strategy.   Key Highlights: Changing Dynamics: Post-pandemic, the motivations for Chinese students seeking overseas […]

Destination Dynamics: Exploring the Preferences in Study Locations for Chinese International Students

Hero Image Credit: Guy Thompson. From COVID-19 to changing economic pressures, choosing an overseas location to complete studies can be complicated. With updated survey data from New Oriental for the 2022-2023 year, we can see several important changes in the overall market for Chinese international students. The opening of borders […]

What is Xiaohongshu, Little Red Book? (China’s Instagram)

This article is part of a series from our latest whitepaper, the China Social Media Platforms Guide. You can download the guide here: https://www.umssocial.com/china-social-media-platform-report/2023?s=blog INTRODUCTION: Xiaohongshu, also known as Little Red Book, uses the slogan ‘Mark your life’, and is aimed at becoming a lifestyle community for young people. It […]

What is WeChat? (China’s “Super App”)

This article is part of a series from our latest whitepaper, the China Social Media Platforms Guide. You can download the guide here: https://www.umssocial.com/china-social-media-platform-report/2023?s=blog INTRODUCTION: Many brands with experience in China have tried promotions on WeChat or have previously operated an Official Account. It’s never too late to start (or […]