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UMS is pleased to sponsor a category at the New Zealand China Trade Association Awards 2026, supporting the recognition of excellence in the New Zealand–China business relationship.
NZ–China education isn’t just an export story — it’s relationship infrastructure.
UMS Founder and Chairman Jessica Miao joined the NZBRiC Breakfast Briefing in Shanghai to share views on China market trends, digital strategy, and what matters most for New Zealand brands heading into 2026.
UMS is pleased to join the British Chamber of Commerce in China, strengthening our connection with the wider business community across China, the UK.
Recently, UMS founder Jessica Miao visited Pangdonglai in Xuchang, Henan — a regional supermarket chain that has become one of the most talked-about retail businesses in China.
The China student market is back — but it hasn’t gone back to “how it used to be”. Outbound demand has recovered, yet decision-making is now more cautious and more value-driven. Students and parents are comparing destinations more carefully, balancing affordability, changing policy environments, and the perceived return on investment. […]
UMS marks another year of collaboration with the Asia New Zealand Foundation, reflecting on a meaningful period of cross-cultural exchange through the Beacon 2025 programme.
China outbound travel has a new mood: less “best deal,” more “best for me.” See what’s driving 2026’s high-value wave—and download UMS’s Tourism Trends Guide for practical takeaways.
WeChat (Weixin) is widely regarded as China’s quintessential “super app,” and for most Chinese users this is literally true: it is not a tool they open occasionally, but a default digital environment that seamlessly combines communication, payments, content consumption, and a wide range of services in one place. For brands, WeChat has become a critical hub to build trust, maintain relationships, and move users smoothly from awareness and engagement to concrete actions such as inquiries, purchases, and payments—all without ever leaving the app.
RedNote (Xiaohongshu/RED), launched in 2013, is China’s influential trust-driven lifestyle community merging content, search, community and ecommerce. A core pre-purchase research tool for under-35, high-purchasing-power consumers (male adoption rising), it centers on peer validation, native advertising and in-app shopping, hosting 173k+ international brands with 80% ad/20% ecommerce revenue, ideal for trust-reliant brands.
