Latest Articles

Classroom Comeback: Recovery Options for International Education in NZ

This week, New Zealand’s Prime Minister is visiting China and attention is turning to the state of recovery in the international education sector. During the visit, an agreement was signed in Beijing regarding the mutual recognition of higher education degrees. This will be valuable for New Zealand to build up […]

From imported and synthetic to local and natural

As technology and manufacturing processes in China increase, so does the quality of goods they create and the willingness of Chinese to purchase products made domestically. China is quickly catching up to meet the high demands of its consumers and is steadily gaining their trust back, but how will this […]

Fresh Green Shoots – China’s emerging sustainable consumer

(Image Source: Wikimedia Commons – Chen Wu) Sustainability has become a regular part of Western marketing vocabulary and consumers now hold brands to a much higher level, and expect them to take appropriate steps to protect the environment and support social causes. In China, awareness and support of sustainability (and […]

EV Boom in China: Driving Towards Sustainability

Photo Caption: BYD’s booth at the 2023 Shenyang International Auto Show on May 3, 2023, CNN As the world faces increasing environmental challenges and concerns, consumers everywhere are changing their buying patterns. In China, a rapidly growing middle class are adopting eco-friendly and sustainable products, including electric vehicles (EVs). Even […]

Pacific Trade Invest China & United Media Solution (UMS) launches a new digital solution in China for Pacific SME’s

Shanghai, China – To help promote its 16 Pacific Island countries to business partners in China, Pacific Trade Invest China is launching a new digital solution named “Pacific Trade Online” as a bridge for pacific businesses and Chinese consumers to connect with the help of digital marketing IT specialists UMS. (Scan […]

Sizzling Growth: China’s Ready-Meal Market

Throughout the pandemic in China, food deliveries became a lifeline for many, especially small restaurants where deliveries enabled them to operate. Over time, consumers have gradually shifted their buying habits toward pre-prepared or ready-made meal options that better suits their lifestyle. Now, as life gets busier post-lockdown, the demand for […]

4 things to consider when attracting Chinese international students

Based in the Melbourne office, Eric was the original member of UMS’s first office in Australia and now the Co-CEO responsible for developing and growing business. Since 2015, the education market’s competitive landscape has changed dramatically. Australia and New Zealand, once high up on the preference list for Chinese students, […]

The PIE Chat Live: Reconnecting with China amid shifting market conditions

China has re-opened its borders and remains one of the most important source markets of international students in higher education. The UK and Europe are well-positioned to capture positive student interest first, compared to the North American and Australasian markets, where safety concerns and geopolitical friction still persist. Since 2011, […]

$15 billion reasons for international education sector recovery

Australian education exports have a long way to go to reach 2019 levels. RECOVERY STEPS Australia’s international education sector is slowly recovering after the pandemic. The reopening of Australia’s borders to international has led to an increase in student arrivals, but there is still significant work to be done to […]

Founder Inspires Young Professionals

Yesterday UMS’ Founder Jessica Miao was invited to give a speech at the Talent Connect event to young people with overseas work and/or study experience living in Shanghai. Jessica shared her startup story and experiences living and working overseas to help inspire the young talents. UMS is seeing an impressive […]