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This article is part of a series from our latest whitepaper, the China Social Media Platforms Guide. You can download the guide here: https://www.umssocial.com/china-social-media-platform-report/2023?s=blog INTRODUCTION: Douyin is a shortform video platform that was launched by ByteDance in China in 2016. It has grown to become one of the most popular […]
This article is part of a series from our latest whitepaper, our China Social Media Platforms Guide. You can download the guide here: https://www.umssocial.com/china-social-media-platform-report/2023?s=blog INTRODUCTION: Bilibili is a Chinese online video-sharing platform that launched in 2009. It has become one of the most popular platforms in China, with over 326 […]
As 2023 is ending, we recognise this year as the first rebound-year after the COVID-19 pandemic. Understanding trends and how consumers acted throughout this year is a telling sign for the future, showing us where priorities lie in a time of market recovery. As global travel rebounds in the post-pandemic […]
Visitors to Shanghai crowd onto the Bund for views of light and laser shows across the skyscrapers in Pudong. Photo credit: Guy Thompson This year, the Mid-Autumn Festival fell right before the Chinese National Holiday, making this 8-day vacation one of the longest of the year. As COVID-19 restrictions have […]
This week our Co-CEO Eric Yu presented at the ICEF China conference in Beijing. ICEF China is an international education conference that brings educators, agents, and service providers together to foster collaboration in international education. The event provides a platform for presentation, networking, and discussion, helping participants adapt to the […]
The NZIEC KI TUA 2023 International Education Conference, was in Ōtautahi, Christchurch recently. The event brought together key leaders from education throughout New Zealand for a three-day program that explored opportunities for the future, to rebuild international student numbers and grow beyond. The conference theme ‘Te Ara Ki Tua’ translates […]
Brands with experience in the China market know that it is a completely different landscape from the West. And while WeChat has been an essential platform for many brands to test the market, it’s just the tip of the iceberg. China’s vast digital landscape is packed with opportunities to reach […]
During the PIE LIVE 23 Australia conference, UMS Founder Jessica Miao appeared on a panel to share her views on how to market effectively to international students. Helen Packer, senior reporter at The PIE News moderated the panel discussion. Helen: What does your research show about how students are finding […]
The PIE LIVE 2023 conference last week was packed with insights from professionals in international education from around Australia and New Zealand. There was an excellent range of panel sessions and presentations that provided updates and perspectives on the state of recovery in the sector, and key issues that will […]
As Australia looks to engage prospective students in China to regain pre-pandemic numbers, it is important that marketers are aware of the different ecosystems of apps in China to effectively create and deploy engaging content. However, marketing strategies that might have been successful before the pandemic will need to be […]
