RedNote’s Rise: A New Opportunity for Brands
With the upcoming TikTok ban in the United States which will affect the 170 million users there, many are exploring alternative platforms to maintain their social media presence. One standout is RedNote, known in China as Xiaohongshu or “Little Red Book, or simply “Red”. The app has seen an unprecedented […]
Top 8 Trends to Watch in China in 2025
As world’s largest and fastest moving consumer market, trends in China send ripples around the world and are vital to keep track of to understand how consumers are changing their habits and their preferences. Here are our here are our top picks for 2025. Social commerce shift The integration […]
UMS Whitepaper Release: International Education Outlook 2025
This whitepaper forms part of our ongoing research to identify the key trends and changes in the international study market, with specific focus on outbound students in Higher Education.
The student journey: How to create compelling, impactful digital solutions
Look around any campus in the world today and you’ll notice a sea of faces busy with their smartphones. We’ve all seen how technology has changed our world and has become ever-present in the daily lives of our students. Students have a wealth of social platforms and digital content to […]
Set Up to Thrive: Enhancing the Study Abroad and Exchange experience
I enjoyed attending APAIE in Perth last month. One of the areas that stood out for me was the renewed commitment to give students study abroad and exchange experiences. These are so valuable for students as they provide the opportunity to experience a different culture, make new friends, be connected […]
Weighing up the Options; Chinese International Students and Career Paths
We’ve just recently released our Q4 update for our ongoing higher education research at United Media Solution. This article wraps up key points from section 3 of the whitepaper report to provide international education marketers with insights into changing study motivations for their 2024 strategy. The pandemic has significantly impacted […]
International Education Update: Key takeaways from 2023
We’ve just released our Q4 update for our ongoing higher education research at United Media Solution. This article wraps up key points from the whitepaper report to provide international education marketers with insights for their 2024 strategy. Key Highlights: Changing Dynamics: Post-pandemic, the motivations for Chinese students seeking overseas […]
Destination Dynamics: Exploring the Preferences in Study Locations for Chinese International Students
Hero Image Credit: Guy Thompson. From COVID-19 to changing economic pressures, choosing an overseas location to complete studies can be complicated. With updated survey data from New Oriental for the 2022-2023 year, we can see several important changes in the overall market for Chinese international students. The opening of borders […]
What is Xiaohongshu, Little Red Book? (China’s Instagram)
This article is part of a series from our latest whitepaper, the China Social Media Platforms Guide. You can download the guide here: https://www.umssocial.com/china-social-media-platform-report/2023?s=blog INTRODUCTION: Xiaohongshu, also known as Little Red Book, uses the slogan ‘Mark your life’, and is aimed at becoming a lifestyle community for young people. It […]
What is WeChat? (China’s “Super App”)
This article is part of a series from our latest whitepaper, the China Social Media Platforms Guide. You can download the guide here: https://www.umssocial.com/china-social-media-platform-report/2023?s=blog INTRODUCTION: Many brands with experience in China have tried promotions on WeChat or have previously operated an Official Account. It’s never too late to start (or […]