Where do Chinese international students want to study most?

Thousands of Chinese international students are already re-entering the international study market, but their destination preference has changed significantly over time: 🏆 Political turbulence and violence have knocked USA off the top spot. The country once captured 51% of Chinese students, which has now fallen to just 30%. 🔐 The […]

China: top consumer trends in 2023

China will likely lead the way in some of the most innovative consumer trends as we look ahead to 2023. From post-lockdown spending to activities outside the home, to an increased focus on sustainability and the environment, here are our top picks to keep track of: Revenge Spending With pandemic […]

NEW Education Market Whitepaper

UMS is proud to launch its 2023 education market whitepaper, that forms part of our ongoing research to identify the key trends and changes in the international study market, with specific focus on outbound Chinese students in Higher Education. This international study market has been significantly disrupted by the pandemic […]

Magic (Ad) Moments – How to target incoming and local WeChat users in Aus & NZ

A lot of noise was made this month when WeChat announced it had ticked over the 1 billion monthly active user mark. This staggering number refers to WeChat’s global users, a growing number of which are located outside of China.   While WeChat’s user base is still predominantly Chinese, it’s […]

Report: The most popular Tourism and Travel brands on WeChat

A post about New Zealand’s new five-year visa for Chinese travellers was the most viewed WeChat post in the Tourism category in the first quarter of 2017.   The post, which received 42,275 views, was posted on the Tourism New Zealand WeChat profile (ID: Pure100newzealand) to share information about the […]