What is Bilibili? (China’s Answer to Youtube)

This article is part of a series from our latest whitepaper, our China Social Media Platforms Guide. You can download the guide here: INTRODUCTION: Bilibili is a Chinese online video-sharing platform that launched in 2009. It has become one of the most popular platforms in China, with over 326 […]

Insights and New Ideas from The NZ International Education Conference 2023 – NZ IEC

The NZIEC KI TUA 2023 International Education Conference, was in Ōtautahi, Christchurch recently. The event brought together key leaders from education throughout New Zealand for a three-day program that explored opportunities for the future, to rebuild international student numbers and grow beyond. The conference theme ‘Te Ara Ki Tua’ translates […]

Reconnection: The UMS China Social Media Platforms Guide

Brands with experience in the China market know that it is a completely different landscape from the West. And while WeChat has been an essential platform for many brands to test the market, it’s just the tip of the iceberg. China’s vast digital landscape is packed with opportunities to reach […]

Leveraging Little Red Book to Engage Prospective Chinese Students: Insights and Strategies

As Australia looks to engage prospective students in China to regain pre-pandemic numbers, it is important that marketers are aware of the different ecosystems of apps in China to effectively create and deploy engaging content. However, marketing strategies that might have been successful before the pandemic will need to be […]

The Recovery of Australian International Education: A Billion Dollar Opportunity

In 2019, the Chinese international student market contributed an estimated $12.1 million dollars to the Australian economy[1], and made up 37.3% of all international students in the country[2]. When the pandemic swept across the globe in 2020, many students returned to their home countries and no longer enrolled in overseas […]

The Middle-Kingdom discovers Middle-Earth

As global travel starts to make a comeback and return to a ‘new normal’, New Zealand is engaging with China to rekindle its tourism industry, an industry that faced considerable setbacks during the COVID-19 pandemic and recent flooding events. New Zealand exported NZD$3.4 billion of services to China in 2019 […]

Classroom Comeback: Recovery Options for International Education in NZ

This week, New Zealand’s Prime Minister is visiting China and attention is turning to the state of recovery in the international education sector. During the visit, an agreement was signed in Beijing regarding the mutual recognition of higher education degrees. This will be valuable for New Zealand to build up […]

From imported and synthetic to local and natural

As technology and manufacturing processes in China increase, so does the quality of goods they create and the willingness of Chinese to purchase products made domestically. China is quickly catching up to meet the high demands of its consumers and is steadily gaining their trust back, but how will this […]

Fresh Green Shoots – China’s emerging sustainable consumer

(Image Source: Wikimedia Commons – Chen Wu) Sustainability has become a regular part of Western marketing vocabulary and consumers now hold brands to a much higher level, and expect them to take appropriate steps to protect the environment and support social causes. In China, awareness and support of sustainability (and […]

EV Boom in China: Driving Towards Sustainability

Photo Caption: BYD’s booth at the 2023 Shenyang International Auto Show on May 3, 2023, CNN As the world faces increasing environmental challenges and concerns, consumers everywhere are changing their buying patterns. In China, a rapidly growing middle class are adopting eco-friendly and sustainable products, including electric vehicles (EVs). Even […]