Consumer Behavior Trend

Booming Pet Food Consumption in China: Trends and Opportunities

As China’s middle class population grows, the pet ownership market is transforming from a fringe lifestyle choice into a rapidly growing consumer economy. Goldman Sachs estimates that the pet food market in China will be worth around USD $8.8B by 2030 growing at a CAGR of 8%, compared to the […]

LATEST: H&M provides a response to the Xinjiang cotton crisis on China’s Weibo

  Last year, H&M released a statement which communicated its commitment to stop using cotton from the Xinjiang region due to its concerns on reports of forced labour in the far western region of Xinjiang. The statement has recently been resurfaced and is causing rising social buzz on China’s social media channels. H&M’s […]