Industry Trends

UMS Morning Brief monthly overview – May

To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the April insights our team published. The Morning Brief reports on the latest buzz […]

UMS Morning Brief monthly overview – April

To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the April insights our team published. The Morning Brief reports on the latest buzz […]

UMS Morning Brief monthly overview – March

To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the March insights our team published. The Morning Brief reports on the latest buzz […]

How education brands can level-up through WeChat advertising

A recent report by China’s Southwestern University of Finance and Economics, indicates that the demand from Chinese students studying abroad remains strong, and was not hugely affected by the COVID-19 pandemic. UMS’ Daily Morning Brief (education) suggested, the total number of Chinese students overseas in 2019 was about 890,000 and 97% of students were satisfied […]

UMS Morning Brief monthly overview – February

Morning brief is a daily email publication that reports on the latest insights and what topics beening discussed most in China’s market. The Morning Brief provides a broad reference in four different industries that specific for Australia and New Zealand business: education, travel, food and beverage, and health and wellness. It enables brands to make […]

UMS Morning Brief monthly overview – January

To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the January insights our team published. UMS’ China Morning Brief provides daily insights and […]

Looking into the crystal ball: 2021 Chinese marketing trends

2020 was both a challenging and interesting year for marketers looking to earn their patch in China’s competitive marketplace, and unsurprisingly, 2021 is looking to be equally full of change. Digital transformation leads the change for this year’s most significant trends, so make sure you, and your business, are ready to snatch these exciting opportunities. […]

UMS Morning Brief monthly overview – November

To give a general idea on what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of November insights our team published. The China Morning Brief is a product on China’s […]

Thoughts from a UMS expert: Looking ahead to 2021

Last week the Australia China Business Council (SA) rounded up four industry experts to close 2020 and look forward to the year ahead. This round table event took place online and included Richard Zhu, leader of UMS’ Establish Domain, who was invited to speak on the panel to provide advice for business looking to target […]

Unveiling WeChat’s primary advertising scenarios

As of 2020, China’s biggest social media platform, WeChat, has gained over 1.1 billion monthly active users. In front of such a huge consumer market, more and more brands are choosing WeChat ads to promote their products and services, making it an extremely popular service. However, many overseas marketers are confused about how to use […]