Industry Trends

2020 was both a challenging and interesting year for marketers looking to earn their patch in China’s competitive marketplace, and unsurprisingly, 2021 is looking to be equally full of change. Digital transformation leads the change for this year’s most significant trends, so make sure you, and your business, are ready to snatch these exciting opportunities. […]

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As of 2020, China’s biggest social media platform, WeChat, has gained over 1.1 billion monthly active users. In front of such a huge consumer market, more and more brands are choosing WeChat ads to promote their products and services, making it an extremely popular service. However, many overseas marketers are confused about how to use […]

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Genki Forest, founded in 2016, sells flavoured sparkling water and has found impressive success in China’s competitive market. Genki Forest has achieved a valuation of US $2 billion (about RMB 14 billion), tripling its worth in nine months. Its growth is attributed to its recent spike in sales which saw its sales volume exceed 800million […]

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  The lasting impact of Covid-19 on China’s market has accelerated digital transformation and marketing innovations. For brands trying to enter a new market, primary factors that should keep in mind are in setting the correct position, identifying the target market, and creating an attractive story to trigger early adopters. In order to illustrate how […]

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This article was created by Becty Yan, who leads a team of creative talents that specialise in consumer engagements and performance marketing. You can contact Becty via email: becty@umssocial.com.   Why should marketers choose SCRM? Social media is one of the most powerful ways to reach and connect with your Chinese customers today. WeChat has […]

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This article was created by Cecilia Zhang who leads the UMS connect team. The team work with the clients closely on media and KOL strategies, plannings and executions. You can contact Cecilia via email: Cecilia.zhang@umssocial.com.   Luo Yonghao is a Chinese entrepreneur and internet celebrity, well known for his contributions to Chinese technology company, Smartisan, […]

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