Industry Trends

China’s Market: The biggest changes during 2021

2021 was a year filled with challenges for international businesses, and China’s marketplace subsequently went through a period of rapid digitization. This welcomed a raft of new consumer trends, and has developed the way consumers research, order and pay for products. UMS has put together a report of China’s most significant trends during 2021, and […]

UMS Morning Brief monthly overview – November

To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the Nov. insights our team published. The Morning Brief reports on the latest buzz […]

The future of brand experiences is here to stay: O2O marketing

  Well-known hotpot restaurant brand “Hi” ’s (“海底捞” in Chinese) has launched a bubble tea “DIY” kiosk which enables customers to scan, pay, and make their own bubble tea by tapping a few buttons through a WeChat Mini Program!   O2O experiences are becoming increasingly popular in China as consumer seek new and innovative experiences. […]

China Morning Brief project

The UMS’ China Morning Brief is a daily email report which presents findings from UMS’ social monitoring service. Our Morning Brief reports on the latest buzz on social media and what topics have been discussed most in China’s market. Providing a broad reference for four different industries: education, travel, food and beverage, and health and […]

UMS Morning Brief monthly overview – October

  To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the July insights our team published. The Morning Brief reports on the latest […]

UMS Morning Brief monthly overview – September

To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the July insights our team published. The Morning Brief reports on the latest buzz […]

UMS Morning Brief monthly overview – August

To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the July insights our team published. The Morning Brief reports on the latest buzz […]

Don’t leave out WeChat Channels in the age of videos

In January 2020, WeChat launched a new feature called Channels (video accounts) and has been elevating its digital capabilities gradually. To date, it enables brands and users to release images, videos, live stream, and even sell products.   Why 1. Channels is a key feature within WeChat’s ecosystem where “private traffic” is a trending strategy adopted […]

UMS Morning Brief monthly overview – July

To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the July insights our team published. The Morning Brief reports on the latest buzz […]

UMS Morning Brief monthly overview – June

To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the April insights our team published. The Morning Brief reports on the latest buzz […]