2021 was a year filled with challenges for international businesses, and China’s marketplace subsequently went through a period of rapid digitization. This welcomed a raft of new consumer trends, and has developed the way consumers research, order and pay for products. UMS has put together a report of China’s most significant trends during 2021, and how brands can continue to take advantage of them in 2022 and beyond.
Convenience, value and safety were some of the key factors driving purchasing behaviours during 2021, but demand for luxury products remained high. Consumer groups continued to become more segmented, and short video, KOLs and digital billboards were the marketing trends that took the spotlight.
For a deep dive on these insights and many more, click the link to download the report!