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Background China is now New Zealand’s largest export market since New Zealand signed the China Free Trade Agreement (FTA) back in 2008. In the year ending December 2019, 23% of New Zealand’s total goods and services exports were with China, worth $20.1 billion. The COVID-19 pandemic represents an unprecedented disruption […]
To give a general idea on what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of November insights our team published. The China Morning Brief […]
WeChat (Weixin) is widely regarded as China’s quintessential “super app,” and for most Chinese users this is literally true: it is not a tool they open occasionally, but a default digital environment that seamlessly combines communication, payments, content consumption, and a wide range of services in one place. For brands, WeChat has become a critical hub to build trust, maintain relationships, and move users smoothly from awareness and engagement to concrete actions such as inquiries, purchases, and payments—all without ever leaving the app.
RedNote (Xiaohongshu/RED), launched in 2013, is China’s influential trust-driven lifestyle community merging content, search, community and ecommerce. A core pre-purchase research tool for under-35, high-purchasing-power consumers (male adoption rising), it centers on peer validation, native advertising and in-app shopping, hosting 173k+ international brands with 80% ad/20% ecommerce revenue, ideal for trust-reliant brands.
What is Douyin, China’s leading short-form video platform for discovery, influence, and social commerce? Learn how brands use Douyin’s algorithm, creators, ads, and livestreaming to drive awareness and sales in China.
This article is part of a series from our latest whitepaper, our China Social Media Platforms Guide. You can download the guide here: https://www.umssocial.com/china-social-media-platform-report/2024?s=blog INTRODUCTION: Bilibili is a Chinese online video-sharing platform that launched in 2009. It has become one of the most popular platforms in China, with over 340 […]
I attended the Asia Pacific Association of International Education Conference (APAIE) in Perth this week, and I wanted to share some important reflections and insights. The discussions at the conference provided a comprehensive view of enhancing the student experience through digital means. One of the key tools we have developed […]
We’ve just recently released our Q4 update for our ongoing higher education research at United Media Solution. This article wraps up key points from section 3 of the whitepaper report to provide international education marketers with insights into changing study motivations for their 2024 strategy. The pandemic has significantly impacted […]
We’ve just released our Q4 update for our ongoing higher education research at United Media Solution. This article wraps up key points from the whitepaper report to provide international education marketers with insights for their 2024 strategy. Key Highlights: Changing Dynamics: Post-pandemic, the motivations for Chinese students seeking overseas […]
Hero Image Credit: Guy Thompson. From COVID-19 to changing economic pressures, choosing an overseas location to complete studies can be complicated. With updated survey data from New Oriental for the 2022-2023 year, we can see several important changes in the overall market for Chinese international students. The opening of borders […]
As 2023 is ending, we recognise this year as the first rebound-year after the COVID-19 pandemic. Understanding trends and how consumers acted throughout this year is a telling sign for the future, showing us where priorities lie in a time of market recovery. As global travel rebounds in the post-pandemic […]
Visitors to Shanghai crowd onto the Bund for views of light and laser shows across the skyscrapers in Pudong. Photo credit: Guy Thompson This year, the Mid-Autumn Festival fell right before the Chinese National Holiday, making this 8-day vacation one of the longest of the year. As COVID-19 restrictions have […]
