Happy 11th Birthday
It’s our birthday! UMS has proudly been providing digital marketing services to international brands for 11 years. It has been a challenging and exciting 11 years and we cannot wait to see what the future holds. Thank you to all our clients, staff and friends who have supported us along the way. END
China’s Market: The biggest changes during 2021
2021 was a year filled with challenges for international businesses, and China’s marketplace subsequently went through a period of rapid digitization. This welcomed a raft of new consumer trends, and has developed the way consumers research, order and pay for products. UMS has put together a report of China’s most significant trends during 2021, and […]
Case Study | Happy 1-Year Birthday to NauMai NZ Mini Programme
It’s been a year since Education New Zealand Manapou ki te Ao (ENZ) launched the NauMai NZ WeChat Mini Programme. This is the first Mini Programme launched by a government agency with a strong focus on improving the student experience for international students. NauMai NZ is a ‘one-stop-shop’ digital platform to inform, support and […]
NZTE Fruit Expo exhibits digitally through online showroom
New Zealand Trade and Enterprise (NZTE) China branch has initiated an O2O marketing activity, running a virtual “New Zealand at Shanghai Fruit Expo 2021”, along with the Shanghai International Fruit Expo (offline) at Shanghai New International Expo Centre. Six New Zealand fruit growers – Bostock New Zealand Limited, Goldenbay Fruit New Zealand, Mr Apple New […]
Leading global design firm POPULOUS partners with UMS
Shanghai, China – 12/01/2021 – United Media Solution (UMS) is proud to announce it is partnering with POPULOUS, the world’s leading global design firm, to increase its exposure in China’s market. Since 1980s, POPULOUS has completed more than 3,200 projects worldwide, with a total value of projects designed of over $40 billion. POPULOUS involved in […]
UMS Morning Brief monthly overview – November
To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the Nov. insights our team published. The Morning Brief reports on the latest buzz […]
The future of brand experiences is here to stay: O2O marketing
Well-known hotpot restaurant brand “Hi” ’s (“海底捞” in Chinese) has launched a bubble tea “DIY” kiosk which enables customers to scan, pay, and make their own bubble tea by tapping a few buttons through a WeChat Mini Program! O2O experiences are becoming increasingly popular in China as consumer seek new and innovative experiences. […]
Happy Thanksgiving Day
It’s been another busy, but extremely fulfilling year for the team at UMS, and as the thanksgiving period rolls around, we’d like to take this opportunity to thank those that have supported us, worked with us, and celebrated with us during 2021. We couldn’t have done it without you and we can’t wait to see […]
UMS Annie Feng shares remote working wisdom
On 23 November, the Asia New Zealand Foundation (ANZF) invited UMS HR Director, Annie Feng, to speak at the intern induction day. Attendees included previous UMS interns, ANZF leaders and experts from Education NZ. Annie spoke about the importance for New Zealand young talents to build Asia knowledge and connections, and shared her thoughts on […]
Jessica Miao gives advice on future female leaders in China
On November 3, UMS founder and CEO, Jessica Miao was invited to speak at the Roundtable of APEC Women’s Business Leaders, an event organised by the New Zealand Consulate-General in Shanghai. This event provided an opportunity for female leaders to discuss the current economy and share personal stories of how they were able to find […]