Eric Yu speaks on the power of QR codes at WSET Global APP Summit

On 21 June, Eric Yu, co-CEO of UMS, was invited to speak at the WSET Global APP Summit. The Wine & Spirit Education Trust (WSET) provides best-in-class education and qualifications to inspire and empower the world’s wine and spirits professionals and enthusiasts. WSET’s first Global APP Summit brings together the Approved Programme Provider (APP) community from around the world to experience five days of diverse and inspiring content designed to support operations and strengthen networks. As a digital marketing expert, Eric used this opportunity to discuss QR codes and the transformative impact they have had on China’s market.

Eric discussed how QR codes can be used in both online and offline activities from events, webinars and sales channels, to social media and digital products to boost marketing efforts. Attendees of Eric’s presentation were armed with information on how QR code marketing could transform their offering in the competitive marketplace. The application of QR codes has brought convenience, accessibility and endless opportunities to the market, and they aren’t going out of fashion any time soon.


For more information on Eric’s presentation, contact