China digital marketing

Eric Yu speaks on the power of QR codes at WSET Global APP Summit

On 21 June, Eric Yu, co-CEO of UMS, was invited to speak at the WSET Global APP Summit. The Wine & Spirit Education Trust (WSET) provides best-in-class education and qualifications to inspire and empower the world’s wine and spirits professionals and enthusiasts. WSET’s first Global APP Summit brings together the Approved Programme Provider (APP) community from […]

UMS Celebrates Digital Success with NZCTA China Business Awards

    On Thursday 7th April, the HSBC NZCTA China Business Awards were held, celebrating the growing success of the economic relationship between New Zealand & China. This is the ninth award ceremony since its inception in 2004 and they have grown to become New Zealand’s preeminent awards recognising and rewarding business success in China. Nine […]

UMS Morning Brief monthly overview-March

  It has been two years since we launched the Morning Brief – a daily summary providing the latest buzz on social media across four different industries: education, travel, food and beverage, and wellbeing and skincare. Throughout the Covid-19 pandemic, we have identified a gap between overseas businesses and their knowledge of what trends are occurring in […]

UMS Morning Brief monthly overview – February

To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the Feb. insights our team published. The Morning Brief reports on the latest buzz […]

Case Study: Cartoon Characters Rejuvenate Chinese Cuisine

Background: Dongfang Jibai (东方既白), the first Chinese cuisine chain store introduced by the Yum Group, the brother brand of KFC, Pizza Hut, and Taco Bell, is targeting Generation Z (born in 1995-2009) with traditional Chinese cuisine. With Gen Z who are always hunting for novelty being the main consumption force, the brand “rejuvenation” is becoming […]

Case Study: From Study In to With: ENZ Launches New Website

Background: Education New Zealand (‘ENZ’) is the New Zealand government’s official agency for International Education. The Study with New Zealand digital transformation project is a key part of ENZ’s business strategy for the evolution of the New Zealand education brand, in line with the Strategic Recovery Plan for International Education, which aims to diversify our […]

UMS Morning Brief monthly overview – January

To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the Jan. insights our team published. The Morning Brief reports on the latest buzz […]

UMS Morning Brief monthly overview – December

​To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the Dec. insights our team published. The Morning Brief reports on the latest buzz […]

China’s Market: The biggest changes during 2021

2021 was a year filled with challenges for international businesses, and China’s marketplace subsequently went through a period of rapid digitization. This welcomed a raft of new consumer trends, and has developed the way consumers research, order and pay for products. UMS has put together a report of China’s most significant trends during 2021, and […]

Case Study: Happy 1-Year Birthday to NauMai NZ Mini Programme

  It’s been a year since Education New Zealand Manapou ki te Ao (ENZ) launched the NauMai NZ WeChat Mini Programme. This is the first Mini Programme launched by a government agency with a strong focus on improving the student experience for international students. NauMai NZ is a ‘one-stop-shop’ digital platform to inform, support and […]