China digital marketing

Top trends during China’s National Holiday 2021

China’s National Holiday, starting from October 1st, celebrates the founding of the People’s Republic of China. The first seven days of October are known as “Golden Week” and are an opportunity for people to participate in leisure activities, travel and see family and friends. So what were the major trends during this year’s holiday celebration, […]

UMS Morning Brief monthly overview – September

To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the July insights our team published. The Morning Brief reports on the latest buzz […]

UMS Morning Brief monthly overview – August

To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the July insights our team published. The Morning Brief reports on the latest buzz […]

Don’t leave out WeChat Channels in the age of videos

In January 2020, WeChat launched a new feature called Channels (video accounts) and has been elevating its digital capabilities gradually. To date, it enables brands and users to release images, videos, live stream, and even sell products.   Why 1. Channels is a key feature within WeChat’s ecosystem where “private traffic” is a trending strategy adopted […]

UMS Morning Brief monthly overview – July

To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the July insights our team published. The Morning Brief reports on the latest buzz […]

HSBC NZCTA China Business awards – finalists announced!

As a category sponsor, UMS is proud to announce the finalists for the HSBC NZCTA China Business awards – Digital Excellence in Business between China and New Zealand! Covid-19 presented many challenges for brands over the past year and many were forced to accelerate their digital capabilities. However, despite all obstacles, we have seen many […]

UMS Morning Brief monthly overview – June

To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the April insights our team published. The Morning Brief reports on the latest buzz […]

Is your brand entering the HSBC NZCTA China Business Awards?

United Media Solutions (UMS), a Category sponsor of the 2021 NZCTA China Business Awards, recently hosted a webinar workshop to explain how to approach the award application process. UMS went through questions that should be addressed in one’s application, as well offering as some tips and guidance for applications to stand out and capture the […]

UMS expert speaks on the importance of digitization

  On June 28, UMS Deputy General Manager and Director of Engage Domain, Becty YAN, was invited by the Ningbo Federation of Returned Overseas Chinese (NFROC) to give a keynote speech on the digital economy forum for petrel students. One of the guest speakers, Dr. Jie YU, the associate professor in Information System from the […]

UMS Morning Brief monthly overview – May

To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the April insights our team published. The Morning Brief reports on the latest buzz […]