UMS share WeChat tips at Kiwi Week Shanghai
When it comes to social media there’s a lot of opportunity for companies in China but WeChat is one of the channels offering the most potential right now. This was the subject of a workshop delivered by UMS General Manager Jessica Miao in Shanghai last week, as part of the annual […]
Six tips to launch your brand in China
China’s affluent middle class is spending more and more time shopping online. How can western companies engage with this lucrative audience and grow their brand in China? 1. Analyse and understand the market Market analysis is important for any new market. However, China’s size, scale, and cultural differences make robust […]
Behind the Great Firewall: Understanding China’s social media landscape
Every conversation about social media in China starts the same way. No Facebook. No YouTube. No Twitter. For many, China’s social media landscape is unfamiliar and disorientating, but what it lacks in familiarity it more than makes up for in size, scale, and opportunity. In the absence of the Facebook […]
Weibo Pioneering the Chinese Online Superstar Industry
The Online Superstar Forum held by the leading China social media platform Sina Weibo was recently held in June 2016, and attracted hundreds of popular online superstars like Papijiang(Papi酱), Zhangday(张大奕eve), Aikelili(艾克里里), Wangnima(王尼玛) to the forum. Zhangday(张大奕eve) appearing at the Weibo Online Superstars Forum Previously called KOLs or even Grassroots Journalists […]
Social Media is overwhelmingly influencing Chinese daily life
A recent report reveals that Chinese spend an average of 21 hours per week on social media, vastly exceeding the time spend watching videos, reading news, shopping and playing games.
5 Ways to Market to the Chinese Tiger
Everyone wants to know how to succeed in marketing to the Chinese, and with Chinese consumer spending expected to triple to $6 trillion by 2020 (compared with flattening Western markets) as projected by Boston Consulting Group and reported in Jing Daily, it’s no wonder! But succeeding in China is not as […]