UMS social

UMS is excited to be launching its refreshed Morning Brief service!

UMS is excited to be launching its refreshed Morning Brief service! Morning Brief is a daily email publication that provides an overview of what topics are being discussed through four industries online in China. These four new industries include education, travel, FMCG and luxury goods specifically related to NZ and Australian businesses. Want to know […]

Ministry of Awesome welcomes Jessica to the stage

On 18 May, Jessica Miao, UMS Founder, was invited to deliver a keynote presentation during Ministry of Awesome’s TechWeek. This sharing session guided participants through the challenges and instructions of launching your product into the China market. Jessica has become a hugely valuable mentor from Ministry of Awesome’s incubation programme at Te Ōhaka. Jessica began her […]

Press Release | Connection is key: UMS & AustCham Shanghai launch business boosting Mini Program

UMS is proud to announce that it has worked with AustCham Shanghai to develop a Mini Program that expertly manages member information providing a centralised platform. AustCham Shanghai has always been interested in digitalising its services, and our partnership was a pivotal first step to achieve this goal.   🔼 scan the QR code to experience now! […]

UMS Celebrates Digital Success with NZCTA China Business Awards

    On Thursday 7th April, the HSBC NZCTA China Business Awards were held, celebrating the growing success of the economic relationship between New Zealand & China. This is the ninth award ceremony since its inception in 2004 and they have grown to become New Zealand’s preeminent awards recognising and rewarding business success in China. Nine […]

UMS Morning Brief monthly overview-March

  It has been two years since we launched the Morning Brief – a daily summary providing the latest buzz on social media across four different industries: education, travel, food and beverage, and wellbeing and skincare. Throughout the Covid-19 pandemic, we have identified a gap between overseas businesses and their knowledge of what trends are occurring in […]

UMS Morning Brief monthly overview – February

To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the Feb. insights our team published. The Morning Brief reports on the latest buzz […]

UMS 招聘 : 项目执行(Account Executive)

和我们一起,全面体验数字营销的方方面面!

Case Study: Cartoon Characters Rejuvenate Chinese Cuisine

Background: Dongfang Jibai (东方既白), the first Chinese cuisine chain store introduced by the Yum Group, the brother brand of KFC, Pizza Hut, and Taco Bell, is targeting Generation Z (born in 1995-2009) with traditional Chinese cuisine. With Gen Z who are always hunting for novelty being the main consumption force, the brand “rejuvenation” is becoming […]

Case Study: From Study In to With: ENZ Launches New Website

Background: Education New Zealand (‘ENZ’) is the New Zealand government’s official agency for International Education. The Study with New Zealand digital transformation project is a key part of ENZ’s business strategy for the evolution of the New Zealand education brand, in line with the Strategic Recovery Plan for International Education, which aims to diversify our […]

UMS Morning Brief monthly overview – January

To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the Jan. insights our team published. The Morning Brief reports on the latest buzz […]