The future of brand experiences is here to stay: O2O marketing


Well-known hotpot restaurant brand “Hi” ’s (“海底捞” in Chinese) has launched a bubble tea “DIY” kiosk which enables customers to scan, pay, and make their own bubble tea by tapping a few buttons through a WeChat Mini Program!


O2O experiences are becoming increasingly popular in China as consumer seek new and innovative experiences. This O2O experiences allows customers to purchase the product in a way which is most convineient to them, while not sacrificing the enjoyment of visiting a physical store and recieveing a product right away. A good omni channel experience will allow the consumer to feel in control and move through the journey at a pace which is comfortable to them.