Latest Articles

The PIE Chat Live: Reconnecting with China amid shifting market conditions

China has re-opened its borders and remains one of the most important source markets of international students in higher education. The UK and Europe are well-positioned to capture positive student interest first, compared to the North American and Australasian markets, where safety concerns and geopolitical friction still persist. Since 2011, […]

$15 billion reasons for international education sector recovery

Australian education exports have a long way to go to reach 2019 levels. RECOVERY STEPS Australia’s international education sector is slowly recovering after the pandemic. The reopening of Australia’s borders to international has led to an increase in student arrivals, but there is still significant work to be done to […]

Founder Inspires Young Professionals

Yesterday UMS’ Founder Jessica Miao was invited to give a speech at the Talent Connect event to young people with overseas work and/or study experience living in Shanghai. Jessica shared her startup story and experiences living and working overseas to help inspire the young talents. UMS is seeing an impressive […]

UMS and AJ Hackett Bungy New Zealand collaborate to engage Chinese thrill-seekers

Shanghai, China – 08/05/2023 – AJ Hackett Bungy New Zealand, the home of bungy jumping, has resumed its partnership with United Media Solution (UMS) for its digital marketing activities in the China market during 2023. Founded in 1988, AJ Hackett Bungy New Zealand operates six sites in three iconic Kiwi […]

Pet parental products

Pet ownership in China has skyrocketed over the past few years, becoming the largest market for pets and pet-related products. Factors such as increased disposable income, an ageing population looking for companionship, and decreased appetite for marriage amongst millennials has led to increased emphasis on treating pets like family. This […]

Outdoor activities

The pursuit of outdoor activities has quickly become one of the hottest trends in China’s market, and the good news is, it looks like it’s here to stay. Driven by lockdowns, closed borders and the Government’s focus on developing outdoor recreation, outdoor activities such as camping, fishing, hiking and sports […]

Revenge spending

The concept of “revenge spending” has been making headlines recently in China as the country emerges from the pandemic after years of restrictions. After so much time spent indoors, many Chinese consumers are eager to spend on entertainment, travel, and luxury items. During the first two months of 2023, spending […]

Back on the plane, and on social media: The welcome return of International Students.

The pandemic significantly reduced the number of international students starting or continue their studies in western countries, including the UK, Australia, and New Zealand. However, as borders have reopened, the return of students will have welcome flow-on effects for industry sectors beyond education. International students not only bring diversity to […]

Jessica Miao shares the latest education insights at PIE Live 2023

This week, UMS founder Jessica Miao spoke on a panel at the #pielive23The PIE Conference and shared her insights regarding the international student market, including increasing demand, engagement using short video and the importance of connecting with parents. So, what were some of the highlights that she shared? 🔥 HIGHLIGHT […]

Chinese students leading growth and recovery for International Education in the UK

In 2022, the education industry breathed a sigh of relief as border closures and travel restrictions became a thing of the past. International education in the UK has been  significantly disrupted by the Covid-19 pandemic, with many students being forced to put their study plans on hold or study remotely. […]