Latest Articles

Outdoor activities

The pursuit of outdoor activities has quickly become one of the hottest trends in China’s market, and the good news is, it looks like it’s here to stay. Driven by lockdowns, closed borders and the Government’s focus on developing outdoor recreation, outdoor activities such as camping, fishing, hiking and sports […]

Revenge spending

The concept of “revenge spending” has been making headlines recently in China as the country emerges from the pandemic after years of restrictions. After so much time spent indoors, many Chinese consumers are eager to spend on entertainment, travel, and luxury items. During the first two months of 2023, spending […]

Back on the plane, and on social media: The welcome return of International Students.

The pandemic significantly reduced the number of international students starting or continue their studies in western countries, including the UK, Australia, and New Zealand. However, as borders have reopened, the return of students will have welcome flow-on effects for industry sectors beyond education. International students not only bring diversity to […]

Jessica Miao shares the latest education insights at PIE Live 2023

This week, UMS founder Jessica Miao spoke on a panel at the #pielive23The PIE Conference and shared her insights regarding the international student market, including increasing demand, engagement using short video and the importance of connecting with parents. So, what were some of the highlights that she shared? 🔥 HIGHLIGHT […]

Chinese students leading growth and recovery for International Education in the UK

In 2022, the education industry breathed a sigh of relief as border closures and travel restrictions became a thing of the past. International education in the UK has been  significantly disrupted by the Covid-19 pandemic, with many students being forced to put their study plans on hold or study remotely. […]

Where do Chinese international students want to study most?

Thousands of Chinese international students are already re-entering the international study market, but their destination preference has changed significantly over time: 🏆 Political turbulence and violence have knocked USA off the top spot. The country once captured 51% of Chinese students, which has now fallen to just 30%. 🔐 The […]

NEW Tourism NZ WeChat article

Check out our new WeChat post on Tourism New Zealand‘s account that features a ’must-try‘ list of Auckland food recommendations by local people! 🍽 🇳🇿 🍲 When you click on the buttons ‘order’, further details will show up on each location, and at the end, readers are invited to comment […]

China: top consumer trends in 2023

China will likely lead the way in some of the most innovative consumer trends as we look ahead to 2023. From post-lockdown spending to activities outside the home, to an increased focus on sustainability and the environment, here are our top picks to keep track of: Revenge Spending With pandemic […]

NEW Education Market Whitepaper

UMS is proud to launch its 2023 education market whitepaper, that forms part of our ongoing research to identify the key trends and changes in the international study market, with specific focus on outbound Chinese students in Higher Education. This international study market has been significantly disrupted by the pandemic […]

Study Melbourne Hub Shanghai brings connection online

In March 2021, Study Melbourne launched its Shanghai Study Hub, offering international students studying through Victorian universities the opportunity to connect. Equipped with free Wi-Fi, modern furnishings, break-out rooms and complimentary Melbourne coffee, the Hub provides students an opportunity to attend events and meet-up with one another to study or work on university […]