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What is Douyin, China’s leading short-form video platform for discovery, influence, and social commerce? Learn how brands use Douyin’s algorithm, creators, ads, and livestreaming to drive awareness and sales in China.
UMS delivered a consumer-facing diamond verification & provenance WeChat Mini Program for Tracr, helping strengthen transparency, trust, and confidence in natural diamonds.
This week, UMS shared employer insights on key global skills and practical tips to help graduates stand out in the international job market.
UMS’s updated China Social Media Platforms Guide 2026 is now available for download. The guide summarises key platforms, user behaviours and content trends shaping China’s social media landscape today.
Warm wishes from UMS — thank you for being part of our journey this year.
On Friday 5 December, we partnered with New Zealand Winegrowers to deliver a webinar on how New Zealand wineries can better understand and engage with Chinese consumers through social media. The session, “Winning with Chinese Social Media,” explored platform trends, digital behaviours, and content strategies relevant to the modern Chinese wine drinker.
UMS marks the eighth year of its partnership with the Asia New Zealand Foundation as two young professionals arrive in China to begin the UMS Beacon 2025 journey.
Background Air New Zealand has maintained a strong presence in the China market through social media content, localized communication, and community engagement. As outbound travel from China continues to recover, the airline aims to strengthen its connection with Chinese travelers by creating a more integrated online-to-offline experience that supports trip […]
