The tourism market in China is seeing fast-paced innovation, resulting in local and international brands adapting to shifting consumer preferences and emerging digital trends. Travellers are moving beyond traditional sightseeing, seeking richer experiences like outdoor exploration, cultural engagement, and tailor-made journeys. The market is witnessing significant growth, showing a 5.9% increase in inbound trips year after year. Alongside this, total tourism expenditure is on the rise, projecting a 7% year-on-year growth for 2025.

  RED: China’s Lifestyle Search Engine Often described as “China’s Instagram meets Pinterest,” RED (小红书) has evolved from a travel review platform into a powerful lifestyle search engine. With 260 million monthly active users—mostly educated, urban women under 35—RED is where consumers go for advice on what to buy, where […]

INTRODUCTION: China’s Travel Super App Ctrip, often referred to as “China’s Expedia,” has been the dominant player in China’s online travel market since its founding in 1999. As of 2024, it serves over 300 million monthly active users and holds more than 40% market share in the Chinese online travel […]

This article is part of a series from our latest whitepaper, our China Social Media Platforms Guide. You can download the guide here: https://www.umssocial.com/china-social-media-platform-report/2024?s=blog INTRODUCTION: Bilibili is a Chinese online video-sharing platform that launched in 2009. It has become one of the most popular platforms in China, with over 340 […]

As China’s population continues to age, the silver economy is emerging as one of the country’s most promising economic drivers. Currently valued at nearly $982 billion USD and contributing 6% to the nation’s GDP, the sector holds immense potential for growth[1]. By 2035, China’s silver generation is expected to surpass […]

China’s middle class is expanding at an impressive pace, with most new consumers emerging from lower-tier cities. While major cities face economic slowdowns, these smaller cities have remained relatively insulated, driving robust consumption growth.   The Rise of Lower-Tier Cities The growth of China’s middle and upper classes is reshaping […]

China’s electric vehicle (EV) market has solidified its position as a global leader, producing 76% of the world’s EVs[1]. Between 2019 and 2024, the number of domestic EV brands in China more than doubled, growing from 60 to 137[2]. During this period, international demand for Chinese EVs surged, with exports […]

The spending power of China’s middle-class consumers is driving the increased adoption and purchase of pets. Currently, one in every eight Chinese people has a household pet[1]. Once primarily dominated by wholesalers, pet expos are now attracting a wider audience, including prospective pet owners, pet influencers, and current pet owners. […]

As China’s economy continues to grow and attract global attention, Chinese consumers are increasingly confident in their own culture and local brands.  The Guo Chao trend, which fuses traditional Chinese elements with modern influences, is gaining momentum. This article delves into the rise of Chinese domestic brands and what this […]

China’s mobile in-app payment features and seamless integration of shopping experiences have positioned it as a global leader in social commerce. Valued at $425 billion USD in 2023[1], the market is projected to reach $745 billion USD by 2029[2]. Events like the 2024 Double 11 shopping festival exemplify the sector’s […]