Case Study: Cartoon Characters Rejuvenate Chinese Cuisine
Background: Dongfang Jibai (东方既白), the first Chinese cuisine chain store introduced by the Yum Group, the brother brand of KFC, Pizza Hut, and Taco Bell, is targeting Generation Z (born in 1995-2009) with traditional Chinese cuisine. With Gen Z who are always hunting for novelty being the main consumption force, […]
Case Study: From Study In to With: ENZ Launches New Website
Background: Education New Zealand (‘ENZ’) is the New Zealand government’s official agency for International Education. The Study with New Zealand digital transformation project is a key part of ENZ’s business strategy for the evolution of the New Zealand education brand, in line with the Strategic Recovery Plan for International Education, […]
Case Study: Happy 1-Year Birthday to NauMai NZ Mini Programme
It’s been a year since Education New Zealand Manapou ki te Ao (ENZ) launched the NauMai NZ WeChat Mini Programme. This is the first Mini Programme launched by a government agency with a strong focus on improving the student experience for international students. NauMai NZ is a ‘one-stop-shop’ digital […]
Case Study: NZTE Fruit Expo exhibits digitally through online showroom
New Zealand Trade and Enterprise (NZTE) China branch has initiated an O2O marketing activity, running a virtual “New Zealand at Shanghai Fruit Expo 2021”, along with the Shanghai International Fruit Expo (offline) at Shanghai New International Expo Centre. Six New Zealand fruit growers – Bostock New Zealand Limited, Goldenbay Fruit […]
Case Study: Digital Exhibition Centre advances businesses to exhibit 24/7
Background: Traditionally, international companies heavily rely on offline channels such as visitation, exhibition and face to face meetings, etc. to make businesses happen. However, with traditional channels disturbed by the Covid-19 pandemic, it has become difficult for international businesses to connect and gain exposure to the Chinese market. Unsurprisingly, digitalisation […]
Case Study: Swissmem launches online experience during China’s CIMT
Challenge Swissmem is the leading association for Switzerland’s mechanical and electrical engineering industries (MEM industries) and related technology-oriented sectors. Swissmem enhances the competitiveness of its 1,200 member companies both onshore and abroad by representing their political interests effectively and providing needs-based services, targeted networking, and market oriented basic and advanced […]
Case Study: Bridging NZ Winegrowers and Chinese Customers Digitally on Mini Program
UMS has worked with New Zealand Winegrowers to launch a game changing WeChat Mini Program which acts as a bridge for businesses, wine lovers and consumers to connect with the brand and its offerings. Challenge New Zealand Winegrowers is the national organisation for the country’s grape and wine sector, […]
Case Study: ENZ Mini Program leads the education space
Background NauMai NZ (‘Nau mai’, the Māori phrase meaning invitation and welcome) was launched in May 2019, a global site built to support New Zealand international students’ well-being and provide useful information. Today, it continues to support New Zealand international students by acting as a key source of timely and […]
Case Study: How De Beers promotes diamond education and grading in China
De Beers Group Industry Services, a sub-company of the world’s leading diamond company De Beers Group, provides a premium grading service supported by innovative technology and a wide range of services to support the diamond sector. Its focuses in China are on natural and untreated diamond grading under the unique […]
Case Study: Virtual showroom advances businesses to exhibit 24/7
Background China is now New Zealand’s largest export market since New Zealand signed the China Free Trade Agreement (FTA) back in 2008. In the year ending December 2019, 23% of New Zealand’s total goods and services exports were with China, worth $20.1 billion. The COVID-19 pandemic represents an unprecedented disruption […]