In March 2021, Study Melbourne launched its Shanghai Study Hub, offering international students studying through Victorian universities the opportunity to connect. Equipped with free Wi-Fi, modern furnishings, break-out rooms and complimentary Melbourne coffee, the Hub provides students an opportunity to attend events and meet-up with one another to study or work on university projects.
While the Hub has a dynamic on-site program, Study Melbourne looked to expand its outreach to students across China to bring them together. This is where UMS, the China marketing expert and innovator, came into the picture to help enhance the Hub’s existing virtual program.
“UMS’ proven record of facilitating education branding in China market stood out when choosing our partner. UMS has helped us further enhance Study Melbourne’s existing market presence and elevated our digital engagement with students and stakeholders. It’s been a successful partnership.” by Study Melbourne Hub Shanghai.
Despite Covid-19 restrictions beginning to ease, online events continue to be an effective and popular method for brands to connect with consumers and build relationships. Over the last five months, UMS has delivered 13 events, and we’re just getting started! Check out some of the events that have been hosted so far:
After the event, all the participating students were awarded a certificate and souvenir. The winning group also won a gift package with products made in Victoria. After the Summer Camp finished, the participating students were also invited to attend an offline afternoon tea celebration with mentors.
The mid-autumn brunch event invited students to meet up in person the day before the Mid-autumn festival at the Study Melbourne Shanghai Hub to explore the brunch culture of Melbourne. Activities included watching live cooking shows, cooking special recipes, and trying out different brunch dishes (of course!). The brunch event was also live streamed online for wider exposure and so people could participate virtually.
The One Million Stories – Chinese Australians 200 Years exhibition showcases the many, varied and fascinating journeys of individuals, families and community groups that have settled, integrated and helped form Australian society as we see it today. To provide students of the Hub a taster of this exhibition, we live-streamed a member of the Victorian government team guiding the audience through the exhibition while telling stories of Chinese Australians over its 200 year history.
– Digital Innovation – Metaverse in Architecture Design
– Tackling Social Determinants of Health with La Trobe University
– T, AI, and Data Science at Swinburne University
If you’d like to chat with us about how online events can enhance your brand offering, contact us at firstname.lastname@example.org.