Latest Articles

UMS shares award-winning case study with Australian agribusiness industry leaders

UMS CEO Jessica Miao has delivered an address to the Australia China Business Council (ACBC) of South Australia. Jessica was invited to address an audience of more than 100 industry representatives from South Australia’s agribusiness industry at the China Market Insight Series business forum. The attendees were keen to hear […]

REPORT: WeChat users pass 900 million in 2017

China’s number one app WeChat now has 902 million active daily users, who sent 38 billion messages each day on average, according to the latest report. The WeChat 2017 Data report, which was released at the Tencent Global Partner Conference, revealed that total daily active users in September 2017 increased […]

UMS launches new URL umssocial.com

UMS has launched a new URL for its website in recognition of the company’s growing global presence.   The UMS website will now be accessible at umssocial.com as well as via the existing ums.co.nz address.   The move aims to address the company’s expansion globally as it increasingly works with […]

UMS presents lecture at Auckland’s Unitec University

Jordi Du, UMS General Manager of New Zealand, was recently invited to present a guest lecture on Digital Marketing in China at Unitec Institute of Technology in Auckland. Jordi’s lecture, which was titled: China Digital Marketing 101, provided an introduction to China’s current internet landscape and social media sphere. Jordi shared his […]

REPORT: How Jinri Toutiao grew to become one of China’s biggest news apps

Jinri Toutiao, one of China’s most popular news apps’, has released its 2016 performance report revealing it has more than 700 million users daily active users. The app ranked higher than Tencent News in Q1 2017 for weekly active users (WAU) and is predominantly used by China’s lucrative audience of men […]

Report: The most popular Tourism and Travel brands on WeChat in Q2

  Australia’s idyllic summer resort locations have helped Tourism Australia snare the top position in UMS’ ranking of Destination Tourism official WeChat profiles. The report reveals the best performing Tourism organisations on WeChat by ranking the profiles based on average views per post throughout the second quarter of 2017. The […]

UMS awarded best International Social Media Campaign in New Zealand Social Media Awards

United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been awarded the best International Social Media campaign in the  2017 New Zealand Social Media Awards #NZSMA.   UMS was recognised for its Taste New Zealand WeChat Loyalty Program for New Zealand Trade and Enterprise (NZTE). UMS designed […]

The CFO View: UMS plans for expansion in China and abroad

United Media Solution (UMS) is on a mission to grow the digital marketing business in China and overseas ahead of A round funding in 2018.   UMS Chief Financial Officer Richard Zhu said the company plans to expand the business by launching in new international markets, opening new offices in […]