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With all the hype around WeChat these days, it’s easy to forget about Weibo, however do so at your peril, as there’s still plenty of life in the micro-messaging app. WeChat has captured the nation’s attention and screen time, with the average user spending more than one hour […]
Brands need to go beyond China’s dominant ecommerce platforms if they wish to connect and engage with Chinese consumers. Tmall and JD.com have become so large and competitive that brands wishing to cut through the clutter need to consider other more targeted options if they wish to achieve success. […]
UMS General Manager New Zealand, Jordi Du share his thoughts on how companies can engage with different communities. As companies increasingly seek better and more targeted ways to connect with people, marketing to ethnic communities is emerging as a strong trend in Australia and New Zealand. Australia and […]
UMS have welcomed Jordi Du as General Manager, New Zealand tasked with growing the company’s business in the land of the long white cloud. Jordi will be permanently based in UMS’ Auckland office and will be responsible for growing the New Zealand team and expanding its business through new […]
UMS is set to expand its New Zealand business after securing NZ$1million in Pre-A investment funding. The company has received Pre-A round investment funding from two China-based companies: Sellers Union Group, which owns businesses in trading & logistics, tourism, film & television and investment funds, and YongGang Modern Tech Investment […]
Live streaming has exploded in recent years with Chinese brands and consumers embracing the new format to share stories, live events and promote products and experiences. China’s live streaming audiences continue to grow with the average user’s watching more than 200 minutes of live streaming content each month. Unsurprisingly in […]
China is in the midst of a social commerce revolution. The explosion of online payment systems such as Alipay and WeChat Pay has seen cash disappearing from the shopping experience as people embrace mobile wallets. With WeChat Pay, AliPay and other online payment services integrated into the Chinese social ecosystem, […]
UMS Founder and General Manager Jessica Miao recently attended Nottingham University China Campus to present a keynote lecture on digital marketing. Jessica’s lecture, which was titled: HOW TO MANAGE DIGITAL MARKETING ON A […]
A post about New Zealand’s new five-year visa for Chinese travellers was the most viewed WeChat post in the Tourism category in the first quarter of 2017. The post, which received 42,275 views, was posted on the Tourism New Zealand WeChat profile (ID: Pure100newzealand) to share information about the […]
Jessica Miao, a Founder and General Manager of social media company UMS, has been named on a list of the Top 100 Innovative Women. The 2017 Zhejiang Top 100 Innovative Women awards female entrepreneurs from a range of industries including, Information Technology, Asset Management, Bio-Medicine, Manufacturing, Education, Culture and the Creative […]
