UMS was pleased to take part in a CBBC event in Shanghai yesterday.
During the event, Jessica Miao, founder of UMS, shared her perspectives on Chinese consumer expectations and how AI is changing the way people discover, compare and choose products.
One key takeaway was that consumers can now start their search with a specific need or question rather than a brand name. For brands, this makes it increasingly important to ensure their product information is clear, accurate and relevant to what consumers are looking for.
Thank you to CBBC for the opportunity to share our perspectives, and to HSBC and everyone who joined the discussion.
