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Is it time for brands to stop trying to compete with all the noise on
WeChat and Weibo and create strategic partnerships with smaller apps and
social media platforms? UMS general manager Jessica Miao looks at the
top marketing platforms for SME companies.
The Internet has made New Zealand a great place for ethnic minorities
to grow a business, according to Chinese mega-company Alibaba.
Leading Chinese social media agency United Media Solution (UMS) has
opened an office in Melbourne office to help Australian businesses
connect with Chinese consumers.
UMS marks another year of collaboration with the Asia New Zealand Foundation, reflecting on a meaningful period of cross-cultural exchange through the Beacon 2025 programme.
China outbound travel has a new mood: less “best deal,” more “best for me.” See what’s driving 2026’s high-value wave—and download UMS’s Tourism Trends Guide for practical takeaways.
UMS delivered a consumer-facing diamond verification & provenance WeChat Mini Program for Tracr, helping strengthen transparency, trust, and confidence in natural diamonds.
This week, UMS shared employer insights on key global skills and practical tips to help graduates stand out in the international job market.
UMS’s updated China Social Media Platforms Guide 2026 is now available for download. The guide summarises key platforms, user behaviours and content trends shaping China’s social media landscape today.
A year in moments — thank you for being part of UMS in 2025.
Warm wishes from UMS — thank you for being part of our journey this year.
On Friday 5 December, we partnered with New Zealand Winegrowers to deliver a webinar on how New Zealand wineries can better understand and engage with Chinese consumers through social media. The session, “Winning with Chinese Social Media,” explored platform trends, digital behaviours, and content strategies relevant to the modern Chinese wine drinker.
UMS marks the eighth year of its partnership with the Asia New Zealand Foundation as two young professionals arrive in China to begin the UMS Beacon 2025 journey.
