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Is it time for brands to stop trying to compete with all the noise on
WeChat and Weibo and create strategic partnerships with smaller apps and
social media platforms? UMS general manager Jessica Miao looks at the
top marketing platforms for SME companies.
The Internet has made New Zealand a great place for ethnic minorities
to grow a business, according to Chinese mega-company Alibaba.
Leading Chinese social media agency United Media Solution (UMS) has
opened an office in Melbourne office to help Australian businesses
connect with Chinese consumers.
RED: China’s Lifestyle Search Engine Often described as “China’s Instagram meets Pinterest,” RED (小红书) has evolved from a travel review platform into a powerful lifestyle search engine. With 260 million monthly active users—mostly educated, urban women under 35—RED is where consumers go for advice on what to buy, where […]
INTRODUCTION: China’s Travel Super App Ctrip, often referred to as “China’s Expedia,” has been the dominant player in China’s online travel market since its founding in 1999. As of 2024, it serves over 300 million monthly active users and holds more than 40% market share in the Chinese online travel […]
Prospective international students are discovering universities through social media on their smartphones, long before they ever visit a website or fill out a form. But without the right digital platforms to capture this interest, valuable leads are lost.
Look around any campus in the world today and you’ll notice a sea of faces busy with their smartphones. We’ve all seen how technology has changed our world and has become ever-present in the daily lives of our students.
As China’s population continues to age, the silver economy is emerging as one of the country’s most promising economic drivers. Currently valued at nearly $982 billion USD and contributing 6% to the nation’s GDP, the sector holds immense potential for growth[1]. By 2035, China’s silver generation is expected to surpass […]
China’s middle class is expanding at an impressive pace, with most new consumers emerging from lower-tier cities. While major cities face economic slowdowns, these smaller cities have remained relatively insulated, driving robust consumption growth. The Rise of Lower-Tier Cities The growth of China’s middle and upper classes is reshaping […]
China’s electric vehicle (EV) market has solidified its position as a global leader, producing 76% of the world’s EVs[1]. Between 2019 and 2024, the number of domestic EV brands in China more than doubled, growing from 60 to 137[2]. During this period, international demand for Chinese EVs surged, with exports […]
The spending power of China’s middle-class consumers is driving the increased adoption and purchase of pets. Currently, one in every eight Chinese people has a household pet[1]. Once primarily dominated by wholesalers, pet expos are now attracting a wider audience, including prospective pet owners, pet influencers, and current pet owners. […]
As China’s economy continues to grow and attract global attention, Chinese consumers are increasingly confident in their own culture and local brands. The Guo Chao trend, which fuses traditional Chinese elements with modern influences, is gaining momentum. This article delves into the rise of Chinese domestic brands and what this […]
China’s mobile in-app payment features and seamless integration of shopping experiences have positioned it as a global leader in social commerce. Valued at $425 billion USD in 2023[1], the market is projected to reach $745 billion USD by 2029[2]. Events like the 2024 Double 11 shopping festival exemplify the sector’s […]
