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Is it time for brands to stop trying to compete with all the noise on
WeChat and Weibo and create strategic partnerships with smaller apps and
social media platforms? UMS general manager Jessica Miao looks at the
top marketing platforms for SME companies.
The Internet has made New Zealand a great place for ethnic minorities
to grow a business, according to Chinese mega-company Alibaba.
Leading Chinese social media agency United Media Solution (UMS) has
opened an office in Melbourne office to help Australian businesses
connect with Chinese consumers.
Employability and affordability are becoming more central in decision-making, with students and families placing greater emphasis on outcomes, career pathways, and overall value.
Traditional destinations remain important, while Asia-Pacific options are gaining greater consideration as students compare value, experience, and future pathways more carefully.
Outbound demand remains more concentrated among higher-income families, with increasing attention on value, affordability, and long-term outcomes shaping how study decisions are made.
Chinese student demand is recovering, while decision-making is becoming more considered. Students are taking more time to compare options and place greater emphasis on overall value and outcomes.
UMS has released its latest Western Social Media Platform Guide, exploring the platforms, behaviours, and trends shaping Western social media in 2026.
