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Is it time for brands to stop trying to compete with all the noise on
WeChat and Weibo and create strategic partnerships with smaller apps and
social media platforms? UMS general manager Jessica Miao looks at the
top marketing platforms for SME companies.
The Internet has made New Zealand a great place for ethnic minorities
to grow a business, according to Chinese mega-company Alibaba.
Leading Chinese social media agency United Media Solution (UMS) has
opened an office in Melbourne office to help Australian businesses
connect with Chinese consumers.
Discover Our Voice — where we share the latest News, Insights, Case Studies, Trends and People & Culture from UMS.
What makes a market attractive on paper doesn’t always make it easy to enter. Our 2026 Global Market Entry Snapshot looks at how platforms, consumer behaviour and local market dynamics are shaping the way brands enter and grow across selected global markets.
The UMS China team came together for a relaxed afternoon of games and team bonding ahead of the Mid-Autumn Festival.
Audrey Harrington reflects on life in and out of the office during her three-month internship at marketing agency United Media Solution in Ningbo, China.
This session, led by Annie and Alvina from United Media Solution, has been developed based on feedback from those working to enhance graduate outcomes for Chinese students.It aims to provide a practical introduction to how Chinese social media can be employed to assist the work of Careers teams.The webinar is free for CBBC members to attend and there will be plenty of opportunities to ask questions. Upon registration, attendees will receive a copy of UMS’s Chinese social media guide.
Currently over 33% of New Zealand’s international students are from China, totaling almost 30,000 students in 2024. The lifelong connections these links create have helped to fuel the bilateral relationship in many other ways. But it’s also a challenging sector: Evolving Chinese student preferences and choices, an increased focus on complex in-China education delivery, risk…
Three months interning at digital marketing agency United Media Solution in Ningbo was crash course in Chinese culture for Victoria University of Wellington student Jack McKenzie. In this article, the Chinese and economics major describes his time in Ningbo — both in the office and exploring the city and surrounding countryside.
Yesterday, at the 12th annual China Business Summit, we officially launched the 2026 NZBRiC Business Outlook Survey Report — and for the fourth consecutive year, we asked New Zealand businesses what it is actually like operating in the Chinese market. This year’s findings offer a clear-eyed picture of a market that remains deeply compelling, even as it becomes more demanding.
UMS Senior Partner Becty Yan was invited to speak at the 2026 Senior Students Leadership Forum, sharing how cross-cultural experiences can help young people build cultural confidence, adaptability and collaboration skills for an increasingly connected world.
