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Is it time for brands to stop trying to compete with all the noise on
WeChat and Weibo and create strategic partnerships with smaller apps and
social media platforms? UMS general manager Jessica Miao looks at the
top marketing platforms for SME companies.
The Internet has made New Zealand a great place for ethnic minorities
to grow a business, according to Chinese mega-company Alibaba.
Leading Chinese social media agency United Media Solution (UMS) has
opened an office in Melbourne office to help Australian businesses
connect with Chinese consumers.
United Media Solution (UMS) is pleased to announce that we have joined the China-Britain Business Council (CBBC) as a member. CBBC serves as a bridge between the UK and China, facilitating trade, investment and commercial collaboration. It is dedicated to helping UK organisations explore opportunities in China while supporting Chinese […]
For many overseas universities, China has long been understood as a major source market for international students. The traditional logic was familiar: Chinese families valued overseas education, international degrees carried prestige, and studying abroad was seen as a pathway to stronger career and
UMS partnered with the University of Canterbury to transform its annual China Open Day into a reusable, data-driven hybrid recruitment platform. Covering event discovery, registration, paid media, livestreaming, audience engagement and post-event surveys, the campaign helped UC reach prospective students across China, collect valuable first-party data and gain clearer insights to support future recruitment planning.
United Media Solution Award — Excellence in Services Trade between NZ and China
On a glittering evening in Auckland, United Media Solution was proud to attend and sponsor the 2026 NZCTA China Business Awards — the hallmark of excellence in the New Zealand and China business relationship. (Photo from the event) As a sponsor, UMS presented The United Media Solution Award for Excellence in Services Trade […]
How UMS helped make diamond traceability more understandable and engaging for Chinese consumers through WeChat storytelling.
For the fifth year running, UMS partnered with Swissmem to power the official WeChat Mini Program at CCMT 2026. What began as a tool to help members navigate pandemic-era challenges has evolved into a full-fledged event hub, connecting over 1,200 member companies and making every step of the exhibition smoother […]
AustCham Shanghai is pleased to share a valuable resource from our member, United Media Solution (UMS). Their latest whitepaper, China Social Media Platforms Guide 2026, offers insights into the evolving digital landscape in China.
The Video Platform Where Search, Trust, and Long-Form Content Come Together. YouTube is one of the most established platforms in the Western digital ecosystem. Owned by Google, it brings together video hosting, search, entertainment, learning, creator communities, and advertising. For brands, YouTube offers a different type of value from faster-moving […]
A Short-Video Platform Shaped by Culture, Creativity, and Commerce. TikTok has become a key short-form video platform in the Western social media landscape. As the international counterpart to Douyin, it is built around algorithmic discovery, creator culture, entertainment-led content, and increasingly, social commerce. For brands, TikTok offers a way to reach audiences […]
