UMS Editor

UMS Editor

Popular

The top Chinese social media apps for SMEs

Is it time for brands to stop trying to compete with all the noise on
WeChat and Weibo and create strategic partnerships with smaller apps and
social media platforms? UMS general manager Jessica Miao looks at the
top marketing platforms for SME companies.

E-commerce opens door for ethnic communities: Alibaba

The Internet has made New Zealand a great place for ethnic minorities
to grow a business, according to Chinese mega-company Alibaba.

Leading China-NZ agency expands to Melbourne

Leading Chinese social media agency United Media Solution (UMS) has
opened an office in Melbourne office to help Australian businesses
connect with Chinese consumers.

Recent Posts

Understanding Western Social Media in 2026: UMS Launches a new Platform Guide

UMS has released its latest Western Social Media Platform Guide, exploring the platforms, behaviours, and trends shaping Western social media in 2026.

Case Study: Seek New Zealand EDM Campaign

UMS created and executed a EDM campaign for AirNZ and TNZ. By delivering localized content, conversion-oriented engagement design, UMS systematically empowered Hong Kong travel agents, and building a scalable B2B communication approach.

United Media Solution to Sponsor Services Trade Award at China Awards 2026

UMS is pleased to sponsor a category at the New Zealand China Trade Association Awards 2026, supporting the recognition of excellence in the New Zealand–China business relationship.

NZ–China Education: Why “Relationship Infrastructure” Should Be Every Educator’s Focus

NZ–China education isn’t just an export story — it’s relationship infrastructure.

UMS at NZBRiC: Jessica Miao on What New Zealand Brands Need to Watch in China

UMS Founder and Chairman Jessica Miao joined the NZBRiC Breakfast Briefing in Shanghai to share views on China market trends, digital strategy, and what matters most for New Zealand brands heading into 2026.

UMS Joins the British Chamber of Commerce in China

UMS is pleased to join the British Chamber of Commerce in China, strengthening our connection with the wider business community across China, the UK.