Latest Articles

Australian companies ask what do Chinese audiences want?

Australian companies are seeking a greater understanding of what Chinese consumers want and how best to engage with them, as they increasingly target this booming market.   Australian businesses are stepping up their focus on China as local exports to the world’s largest retail market surged 40% in June to […]

UMS appointed by PowerShop to build its brand with New Zealand’s Chinese community

United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by electricity provider PowerShop to build its brand with Chinese kiwis in New Zealand.   PowerShop, the online electricity provider which was founded in New Zealand and is backed by Meridien Energy, aims to increase its […]

UMS leads SA businesses through China digital marketing masterclass

UMS Business Development Manager Jo Ruo provided South Australian businesses with an in-depth presentation and masterclass on how to build brands in China.   The event, which was hosted by the Australia China Business Council, was attended by representatives from local SME businesses including delegates from retail and food and […]

UMS appointed by New Zealand Avocado as digital marketing partner

United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by New Zealand Avocado, to create and manage its digital marketing presence in China.   New Zealand Avocado, the body which represents the country’s avocado growers, has appointed UMS to build awareness of the brand and […]

UMS in the press: M+AD profiles UMS NZ strong performance in 2018

M+AD spoke to UMS CEO Jessica Miao, about how the digital marketing agency is experiencing a strong growth in 2018.  Below is a reproduction of the article or you can view it online here.   United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, experienced a strong period […]

Does my brand need a WeChat Mini Program?

With more than one million Mini Programs available on WeChat, users need never leave the app, making it an essential for brands and marketers.   WeChat Mini Programs are ‘mini-app’ which exist only within the WeChat ecosystem. The small applications operate like “lite-sized apps” enabling users to access app functionality […]

UMS appointed digital marketing partner for Australia’s luxury department store Harrolds

United Media Solution (UMS) has been appointed by Harrolds, the luxury department store, to create and manage its digital marketing presence in China.   Harrolds is a world-renowned and award-winning luxury retail destination with stores across Australia including flagship spaces in Melbourne, Sydney and the Gold Coast. Harrolds will work […]

As WeChat’s community ages, marketers need to get strategic to target millennials

WeChat’s user base is aging. Much like Facebook, the social network’s growth is coming from China’s seniors, or ‘silver generation’, who are embracing the app.   The silver generation, those aged over 60 years, spend more than 80% of their data traffic on WeChat, this compares with people aged 18-35-years-old […]

UMS appointed digital marketing partner for Orbis Australasia’s DU’IT brand

United Media Solution (UMS) has been appointed by Orbis Australasia as one of its partners to create and manage digital marketing for its skincare brand DU’IT.   DU’IT is a dry treatment skincare brand which specialises in functional products for face, hands, feet and babies. UMS is tasked with providing […]

UMS Australia appoints Business Development Manager for growing Melbourne office

United Media Solution (UMS) has expanded its Business Development team, as it continues to grow its Melbourne office.   Tang Yi joins as Business Development Manager, responsible for driving new business growth with Australian companies looking to target the China market.  Yi will be based in UMS Melbourne office and […]