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As Golden Week approaches, masses of Chinese consumers are preparing to travel for the week-long holiday. With many of these high spending travellers expected to travel overseas to Australia, New Zealand and the UK, it presents huge opportunities for marketers. Savvy brands which leverage social media platforms with location-based marketing […]
UMS CEO Jessica Miao reflects on the biggest change in China’s digital marketing landscape. This week I was asked to present as part of a Digital Marketing Insights event co-hosted by the Chambers of Commerce of Australia, Britain, Canada, Switzerland and Benelux. The event featured Chinese marketing leaders discussing […]
Forget live streaming and long video content, it’s all about short-form video and China’s hot new app Douyin. Douyin, which is called Tik Tok in other markets, has skyrocketed in popularity in China with consumers embracing the short video platform. The app, which has been described as a […]
There’s no denying the power and influence of China’s Key Opinion Leaders (KOLs). The combination of Chinese consumers distrust of advertising messages and their preference for word-of-mouth marketing, has created the perfect environment for KOLs to thrive. China’s KOLs have amassed huge power and influence in the market and […]
UMS Chief Executive Officer Jessica Miao has been profiled by The University of Canterbury as part of the education institute’s tomorrow’s leaders student profile series. Christchurch’s University of Canterbury holds a special place in the history of UMS. The University was the meeting place for the agency’s founding partners […]
United Media Solution (UMS), the leading Chinese digital marketing agency, has been appointed by Open Country Dairy to build its digital marketing presence in China. Open Country Dairy is the second largest exporter of whole milk powders, and one of New Zealand’s largest milk processors. The company has appointed […]
You know the basics. China’s rapidly growing middle classes are online, mostly via their smart phones, where they are shopping, chatting and well, doing everything. In previous articles, we’ve detailed the importance of KOLs and influencers in China (link) who carry significant sway in a market crippled by a lack […]
ExporterToday sat down with Jessica Miao, founder and CEO of digital marketing agency United Media Solution (UMS) for some practical advice on understanding and accessing China’s fast-growing digital marketplace. It all starts with a plan. Getting a foothold in China’s daunting e-commerce marketplace requires a specific plan, drawn up with […]
United Media Solution (UMS) has been appointed by Rockit Global Limited to build its digital marketing presence in China. Rockit Global Limited, a Hawkes Bay-based company that has the global rights to grow and sell the world’s first miniature apple, will work with UMS to continue to build its […]
Health awareness among Chinese consumers has been rising steadily for the last few years. As China’s middle classes have seen their disposable incomes increase in size, so too have their waistlines, leading to an increase in overweight people. A report by McKinsey revealed 30% of Chinese adults (or 320 […]
