Latest Articles

UMS delivers social media expertise at NZ-China business forum

Businesses should ensure they have robust long-term investment strategies for Chinese social media channels if they wish to be successful, […]

How NZTE built a WeChat database of kiwi-loving Chinese consumers

New Zealand Trade and Enterprise has built a database of over 60,000 Chinese consumers who are actively buying kiwi goods. […]

How NZ brand ecostore tripled sales on Singles Day

New Zealand brand ecostore used live streaming technology and social media to triple sales and achieve marketing success on China’s […]

UMS share WeChat tips at Kiwi Week Shanghai

When it comes to social media there’s a lot of opportunity for companies in China but WeChat is one of the […]

Six tips to launch your brand in China

China’s affluent middle class is spending more and more time shopping online. How can western companies engage with this lucrative […]

Behind the Great Firewall: Understanding China’s social media landscape

Every conversation about social media in China starts the same way. No Facebook. No YouTube. No Twitter. For many, China’s […]

Weibo Pioneering the Chinese Online Superstar Industry

The Online Superstar Forum held by the leading China social media platform Sina Weibo was recently held in June 2016, […]

UMS-expands

New Offices in Ningbo and Shanghai

We’re on the ‘up’! The Ningbo based team moved into their sparkling new offices on the 18th floor in the […]

Social Media is overwhelmingly influencing Chinese daily life

A recent report reveals that Chinese spend an average of 21 hours per week on social media, vastly exceeding the time […]

Case Study: New Zealand Wins at Sina Travel Annual Awards

Arguably one of the most influential travel channels in China, Sina Travel has been steering Chinese tourists towards the best […]