Latest Articles

UMS CEO awarded Young Tech Entrepreneur award

United Media Solution chief executive officer Jessica Miao has been honoured among a list of technology entrepreneurs in Ningbo.   Miao was ranked as a Top Ten Young Tech Entrepreneur in the awards, which aim to reward the excellence of young and innovative start-ups and entrepreneurs in Ningbo’s Yinzhou District. […]

UMS partners with Asia New Zealand Foundation for intern program

United Media Solution (UMS) has partnered with the Asia New Zealand Foundation (ANZF) to offer an internship to New Zealand residents.   The three-month internship is open to undergraduate students majoring in media, communications, public relations, business and/or marketing and will start in February 2019.   UMS has teamed with […]

UMS at China International Import Expo (CIIE)

United Media Solution enjoyed a strong agency and client presence at the inaugural China International Import Expo (CIIE) in Shanghai this month.   New Zealand Trade Pavilion at CIIE United Media Solution worked with long standing client New Zealand Trade & Enterprise (NZTE) to create a digital platform for the […]

United Media Solution and The Silk Initiative announce the formation of a Strategic Alliance

United Media Solution (UMS), the leading Chinese digital marketing agency and The Silk Initiative (TSI), a leading Chinese food and beverage brand consultancy, have formed a strategic alliance to expand the reach and capabilities of each organisation.   The alliance brings together two of China’s leading marketing consultancies to provide […]

Future of Retail: Starbucks Reserve Roastery

China is home to the world’s largest retail and e-commerce markets. The arrival of new retail, which integrates the offline and online retail experiences, is not only changing the way consumers shop and buy products, but also how they experience brands.   In the first of a series exploring the […]

Moving beyond Tier 1: Marketing opportunities in lower-tier cities

Over the next five years China plans to import more than US$10 trillion worth of goods and services. This rise in imports, driven by growing consumer demands is providing huge opportunities for foreign companies like those in Australia and New Zealand.   While the growth is coming from across the […]

Australian companies ask what do Chinese audiences want?

Australian companies are seeking a greater understanding of what Chinese consumers want and how best to engage with them, as they increasingly target this booming market.   Australian businesses are stepping up their focus on China as local exports to the world’s largest retail market surged 40% in June to […]

UMS appointed by PowerShop to build its brand with New Zealand’s Chinese community

United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by electricity provider PowerShop to build its brand with Chinese kiwis in New Zealand.   PowerShop, the online electricity provider which was founded in New Zealand and is backed by Meridien Energy, aims to increase its […]

UMS leads SA businesses through China digital marketing masterclass

UMS Business Development Manager Jo Ruo provided South Australian businesses with an in-depth presentation and masterclass on how to build brands in China.   The event, which was hosted by the Australia China Business Council, was attended by representatives from local SME businesses including delegates from retail and food and […]

UMS appointed by New Zealand Avocado as digital marketing partner

United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by New Zealand Avocado, to create and manage its digital marketing presence in China.   New Zealand Avocado, the body which represents the country’s avocado growers, has appointed UMS to build awareness of the brand and […]