Background
For natural diamonds, provenance and verification have become increasingly important for both consumers and the wider supply chain. However, the journey from mine to polished diamond is often presented across fragmented systems and formats, making it difficult to validate and communicate clearly at scale.
Tracr is a global digital traceability platform focused on building trusted provenance records for natural diamonds. As part of its continued expansion in China, Tracr set out to bring its diamond verification experience into the country’s primary digital environment — WeChat — in a way that is intuitive, mobile-friendly, and accessible to local audiences.
Objective
UMS supported Tracr in launching a WeChat Mini Program that enables users to verify a natural diamond directly within WeChat through multiple structured search inputs, while ensuring that technical information and educational content were accurately localised for Chinese users.
Solution
UMS partnered closely with the Tracr team to design, build, and launch a WeChat Mini Program connected to Tracr’s existing database and API infrastructure. The Mini Program allows users to retrieve and view diamond information within seconds, without leaving the WeChat ecosystem.
Key deliverables included:
- Search & verification journey: a streamlined input and results flow to support diamond look-up and verification
- Mobile-first UX: page structure and information hierarchy optimised for small-screen reading and WeChat user behaviour
- China localisation:English-to-Chinese localisation with terminology aligned to gemological standards and industry best practices
- WeChat ecosystem integration: seamless linking with Tracr’s WeChat Official Account to support discovery, education, and ongoing engagement
- Content update capability: backend setup enabling ongoing brand and content updates without repeated development cycles
- Launch readiness: internal QA testing, WeChat review coordination, and deployment support
Impact
The WeChat Mini Program provides Tracr with a clear, WeChat-native entry point for diamond verification and provenance exploration in China. It strengthens Tracr’s digital presence within the local ecosystem and supports clearer, more standardised communication of traceability information for consumer-facing use.
To explore the Diamond Experience, scan the Mini Program QR code and enter the demo Tracr ID [voc9vzjbkl8mngn63e1zznj7]to see how a natural diamond’s journey is presented — from origin to finished piece — within WeChat.
