UMS partners with Australian China Business Council for Digital Marketing Masterclass series

UMS is partnering with the Australian China Business Council (ACBC) to host a Digital Marketing Accelerator program for Australian businesses and marketers.


The program, which will be hosted by ACBC’s South Australian branch, will incorporate a series of masterclass sessions designed to help Australian businesses excel in China.


The Digital Marketing Accelerator will provide insights into how brands can optimise their digital marketing strategy, to drive growth and awareness and connect with Chinese consumers.



UMS will share data, insights and case studies to provide masterclass attendees with an in-depth look at the most effective platforms, channels and apps for reaching Chinese consumers, as well as sharing proven techniques for success in marketing your brand and products in China.


Jessica Miao, Chief Executive Officer, UMS, said, “We are honoured to be working with Australia’s premier business organisation dedicated to promoting business and trade between Australia and China. Since launching our office in Melbourne in 2018 we have been dedicated to helping Australian businesses to connect with Chinese audiences, this Accelerator program is the perfect platform to share our insights and experience and help Aussie brands grow in China.”


Lisa O’Donoghue, Chief Executive, Australian China Business Council South Australia, said, “We are thrilled that UMS is partnering with us and coming to SA to deliver this exciting new program. Digital marketing is the frontier of future business with China and what UMS is able to offer to businesses in this space is of enormous value.”


The Digital Marketing Accelerator is part of ACBC’s new China Business Ready Accelerator Program, which was created in partnership with the City of Adelaide, PwC and Business SA. The program is designed to help companies fast-track business success with China.


The three-part masterclass program also includes an Investment Accelerator and an E-commerce Accelerator. The program launches in March with Digital Marketing Classes taking place in April, May and June.


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