building brands in China

Coronavirus 2020: How the aviation industry should respond

A cloud of uncertainty hangs over the airline industry as Chinese travel collapses and travel restrictions are enforced, causing many airlines to temporarily cancel their flights to and from mainland China, until the coronavirus epidemic is contained. Although the coronavirus has caused significant interruptions within Asia, the effects on the industry are expected to recover, […]

Coronavirus 2020: Risk identification for international trade

The coronavirus outbreak has caused strain for many industries, but overall impacts depend on how the virus is contained and its severity continues. The FMCG industry is among those feeling the most pressure from the outbreak, due to lower exports of good to China, logistical issues and shipment delays. However, within the FMCG industry, some […]

Coronavirus 2020: How the education industry should respond

As the coronavirus continues to grip many industries around the world, the time to revisit strategies in China has never been more crucial. The education industry, one of the most severely impacted sectors, has seen many Chinese students unable to travel due to travel restrictions and policy changes, with some cancelling their study plans all […]

Coronavirus 2020: How the tourism industry should respond

The coronavirus outbreak is significantly impacting global tourism with the population in China essentially on lock down until it subsides. Developing during Chinese New Year, one of the biggest human migrations in the world with roughly 7 million Chinese tourists expected to travel abroad, the outbreak saw many Chinese change their travel plans, with some […]

Responding to the coronavirus: strategic brand advice

For overseas brands, concerns around the Coronavirus outbreak in China have brought difficulties to many industries, while others are experiencing success and opportunities due to crisis preparedness. So, what have these organisations done to thrive, and what can other businesses do differently to match their success? UMS has researched and gathered valuable insights into how […]

China’s digital market in 2020 – consumers, content and trends

Jessica Miao, CEO of China digital marketing agency, United Media Solution, shares her thoughts on what trends companies can expect in China in 2020 and how they will shape the market.   The recent outbreak of Coronavirus has already had a significant impact on 2020 and its effects on international brands and China’s economy are […]

De Beers Group Industry Services appoints United Media Solution in China

United Media Solution (UMS), a leading Chinese digital marketing agency, has been appointed by De Beers Group Industry Services to create and manage its digital marketing presence in China.   De Beers Group, the world’s leading diamond company, established the International Institute of Diamond Grading & Research (IIDGR) in 2008 to provide a premium grading […]

Founder & CEO Jessica Miao reflects on the journey of UMS

At UMS, we are lucky to have some of the most innovative and passionate leaders in the industry. In order to share their knowledge, UMS will be interviewing these inspiring leaders and introducing them to you, on a more personal level. Keep an eye out for more UMS Q&As over the coming months!   Q:What […]

Co-Branding: UMS’ recent case study on lifestyle brands

There are many ways to go about doing branding activities that involve utilising fitness platforms in China. These platforms require different investment and return to brands, hence it is not all about choosing the ‘right’ way, rather a smart way to execute marketing activities on these platforms in China that are highly engaging to the […]

New Round of VIC Government’s Boost Your Business Program Opens

United Media Solution (UMS) will help Australian clients to build their Asia capabilities and supercharge their Chinese business activity in the fourth round of the popular Victorian Government’s Boost Your Business Program. The first three rounds of vouchers provided almost $9 million for Victorian businesses, including $1.8 million allocated to support more than 70 businesses […]