Coronavirus 2020: How the aviation industry should respond
A cloud of uncertainty hangs over the airline industry as Chinese travel collapses and travel restrictions are enforced, causing many airlines to temporarily cancel their flights to and from mainland China, until the coronavirus epidemic is contained. Although the coronavirus has caused significant interruptions within Asia, the effects on the […]
Coronavirus 2020: Risk identification for international trade
The coronavirus outbreak has caused strain for many industries, but overall impacts depend on how the virus is contained and its severity continues. The FMCG industry is among those feeling the most pressure from the outbreak, due to lower exports of good to China, logistical issues and shipment delays. However, […]
Coronavirus 2020: How the education industry should respond
As the coronavirus continues to grip many industries around the world, the time to revisit strategies in China has never been more crucial. The education industry, one of the most severely impacted sectors, has seen many Chinese students unable to travel due to travel restrictions and policy changes, with some […]
Coronavirus 2020: How the tourism industry should respond
The coronavirus outbreak is significantly impacting global tourism with the population in China essentially on lock down until it subsides. Developing during Chinese New Year, one of the biggest human migrations in the world with roughly 7 million Chinese tourists expected to travel abroad, the outbreak saw many Chinese change […]
Responding to the coronavirus: strategic brand advice
For overseas brands, concerns around the Coronavirus outbreak in China have brought difficulties to many industries, while others are experiencing success and opportunities due to crisis preparedness. So, what have these organisations done to thrive, and what can other businesses do differently to match their success? UMS has researched and […]
China’s digital market in 2020 – consumers, content and trends
Jessica Miao, CEO of China digital marketing agency, United Media Solution, shares her thoughts on what trends companies can expect in China in 2020 and how they will shape the market. The recent outbreak of Coronavirus has already had a significant impact on 2020 and its effects on international […]
De Beers Group Industry Services appoints United Media Solution in China
United Media Solution (UMS), a leading Chinese digital marketing agency, has been appointed by De Beers Group Industry Services to create and manage its digital marketing presence in China. De Beers Group, the world’s leading diamond company, established the International Institute of Diamond Grading & Research (IIDGR) in 2008 […]
Founder & CEO Jessica Miao reflects on the journey of UMS
At UMS, we are lucky to have some of the most innovative and passionate leaders in the industry. In order to share their knowledge, UMS will be interviewing these inspiring leaders and introducing them to you, on a more personal level. Keep an eye out for more UMS Q&As over […]
New Round of VIC Government’s Boost Your Business Program Opens
United Media Solution (UMS) will help Australian clients to build their Asia capabilities and supercharge their Chinese business activity in the fourth round of the popular Victorian Government’s Boost Your Business Program. The first three rounds of vouchers provided almost $9 million for Victorian businesses, including $1.8 million allocated to […]
Maximising Chinese long public holiday to target Chinese travellers abroad
The 7-day China National Day holiday, also known as “Golden Week” holiday is one of the biggest tourist seasons for Chinese people. According to the Ministry of Culture and Tourism, the number of outbound tourists exceeded 7 million during the National Day holiday. Chinese are increasingly choosing to travel […]