1
Each month this blog will share the latest insights, trends, and data about the China market. It will also showcase social media reports and case studies to reveal the strategies that brands are employing to find success in the Middle Kingdom.
As a valued friend of United Media Solution (UMS), we want to help you stay up-to-date with China’s unique and fast moving market.
If you need to talk to China, talk with us!
In all the talk of “adapting to the China market” (a phrase so often heard it has become somewhat of a cliché) staying authentic whilst driving sales is a challenge many brands needlessly grapple with. Effective communication between branding and sales teams is a no brainer within an organization, yet […]
A cloud of uncertainty hangs over the airline industry as Chinese travel collapses and travel restrictions are enforced, causing many airlines to temporarily cancel their flights to and from mainland China, until the coronavirus epidemic is contained. Although the coronavirus has caused significant interruptions within Asia, the effects on the […]
For overseas brands, concerns around the Coronavirus outbreak in China have brought difficulties to many industries, while others are experiencing success and opportunities due to crisis preparedness. So, what have these organisations done to thrive, and what can other businesses do differently to match their success? UMS has researched and […]
The UMS team attended the Jewellery and Gem World Hong Kong in September to capture insights from key players in the natural diamond market.
Digital solutions can enhance the Chinese student experience and benefit education organisations by improving engagement, supporting student needs, fostering word-of-mouth, and scaling international services through tailored platforms like…
UMS has been nominated for two PIEoneer Awards for projects contributing to international education. The NauMaiNZ WeChat Mini Program is in the Student Experience category and the Learn New Every Day for Marketing Campaign of the Year.
Our ongoing partnership with Discover Waitomo is entering an exciting new phase. Building on the success of our targeted campaigns in the Chinese market, we are now expanding our efforts to reach a broader, global audience.
We are delighted to announce that UMS’s Founder and Chairman, Jessica Miao was selected as one of the distinguished judges for the PIEoneer Awards, taking place in London this September.
Look around any campus in the world today and you’ll notice a sea of faces busy with their smartphones. We’ve all seen how technology has changed our world and has become ever-present in the daily lives of our students. Students have a wealth of social platforms and digital content to […]
UMS is proud to announce that it has worked with AustCham Shanghai to develop a Mini Program that expertly manages member information providing a centralised platform. AustCham Shanghai has always been interested in digitalising its services, and our partnership was a pivotal first step to achieve this goal. 🔼 scan […]
Last week the Australia China Business Council (SA) rounded up four industry experts to close 2020 and look forward to the year ahead. This round table event took place online and included Richard Zhu, leader of UMS’ Establish Domain, who was invited to speak on the panel to provide advice […]
As of 2020, China’s biggest social media platform, WeChat, has gained over 1.1 billion monthly active users. In front of such a huge consumer market, more and more brands are choosing WeChat ads to promote their products and services, making it an extremely popular service. However, many overseas marketers are […]
UMS’ Establish Domain is currently hosting the Industry Experience Program from The University of New South Wales Business School! Curious about how we collaborate from different locations and how we work? Ariel, Amanda and Eva would like to share their stories! END.
