United Media Solution BLOG

United Media Solution BLOG


Each month this blog will share the latest insights, trends, and data about the China market. It will also showcase social media reports and case studies to reveal the strategies that brands are employing to find success in the Middle Kingdom.

As a valued friend of United Media Solution (UMS), we want to help you stay up-to-date with China’s unique and fast moving market.

If you need to talk to China, talk with us!


What is needed to stay relevant in China today?

In all the talk of “adapting to the China market” (a phrase so often heard it has become somewhat of a cliché) staying authentic whilst driving sales is a challenge many brands needlessly grapple with. Effective communication between branding and sales teams is a no brainer within an organization, yet […]

Coronavirus 2020: How the aviation industry should respond

A cloud of uncertainty hangs over the airline industry as Chinese travel collapses and travel restrictions are enforced, causing many airlines to temporarily cancel their flights to and from mainland China, until the coronavirus epidemic is contained. Although the coronavirus has caused significant interruptions within Asia, the effects on the […]

Responding to the coronavirus: strategic brand advice

For overseas brands, concerns around the Coronavirus outbreak in China have brought difficulties to many industries, while others are experiencing success and opportunities due to crisis preparedness. So, what have these organisations done to thrive, and what can other businesses do differently to match their success? UMS has researched and […]

Recent Posts


  UMS卓越成长计划,是一个致力于为行业长期培养人才,为人才提供实践经验和技能发展的公益性平台。今年夏天,此培养计划的第一期 – 初苗成长营现已开始招募学员。 赶快邮件至career@umssocial.com来联系我们吧! The UMS Accelerate Development Programme is dedicated to growing industry talent and giving students practical experience. Participants will work with teams across UMS alongside taking part in specialised training and mentoring sessions. The first phase of the programme – Seedling Growth Camp will begin this […]

Consumers reach back into their pockets – May trend overview

This article was created by Ariel Yan who leads UMS Establish team that provides China consultancy and advisory services. You can contact Ariel via email: ariel.yan@umssocial.com.   As an extension of our China Morning Brief service, I am pleased to share with you the major insights and market trends we […]

UMS 卓越成长计划第一期 – 初苗成长营

This article was created by Annie Feng who is Human Resource Director and Partner for UMS. Annie is responsible for managing all human resources functions across the UMS business and also works closely with the management teams in Asia Pacific.   加入United Media Solution(UMS), 触碰数字营销的未来!UMS卓越成长计划,是一个致力于为行业长期培养人才,为人才提供实践经验和技能发展的公益性平台。今年夏天,此培养计划的第一期 – 初苗成长营现已开始招募学员。 Join United Media […]

UMS announces partnership with Podium, a virtual event initiative set to reimagine online interactions

Shanghai, China – 28th May, 2020 – United Media Solution (UMS) is proud to announce its partnership with Podium, a global Immersive Virtual Events initiative led by UK’s leading B2B agency The Crocodile, designed to help businesses transform their virtual interactions with customers. After two months of lockdown measures in […]

Taking off the blindfold – the power of a Social CRM

This article was created by Becty Yan, who leads a team of creative talents that specialise in consumer engagements and performance marketing. You can contact Becty via email: becty@umssocial.com.   Why should marketers choose SCRM? Social media is one of the most powerful ways to reach and connect with your […]

Chinese well-known tech entrepreneur moves to Douyin

This article was created by Cecilia Zhang who leads the UMS connect team. The team work with the clients closely on media and KOL strategies, plannings and executions. You can contact Cecilia via email: Cecilia.zhang@umssocial.com.   Luo Yonghao is a Chinese entrepreneur and internet celebrity, well known for his contributions […]

UMS Morning Brief monthly overview – April

This article was created by Ariel Yan who leads UMS Establish team that provides China consultancy and advisory services. You can contact Ariel via email: ariel.yan@umssocial.com.   As an extension of our China Morning Brief service, I am pleased to share with you the major insights and market trends we have observed […]

Shedding light from China – an agency’s experience during Covid-19

This article was created by Annie Feng, the HRD who works at UMS Center of Excellence Department. Annie is passionate about building a young, energetic and professional team who are able to thrive in the ever-changing digital market.   The agency industry is currently saturated with news around 2020 ad […]

CanCham webinar: new opportunities following Covid-19

This article was written by Jessica Miao. Jessica is the founder and CEO of United Media Solution (UMS) – a company focused on leading overseas brands and businesses to succeed in the challenging Chinese market.   On Friday 17th April, Canadian Chamber of Commerce in Shanghai and the Consulate General of […]

New Product Launch: China Morning Brief

UMS is proud to announce the launch of China Morning Brief, a daily email report which presents findings from UMS’ social monitoring service. The China Morning Brief will identify trending topics and consumer sentiment across four key industries in which UMS specialises: education, travel, food & beverage and health supplements. […]