Coronavirus 2020: Risk identification for international trade
The coronavirus outbreak has caused strain for many industries, but overall impacts depend on how the virus is contained and its severity continues. The FMCG industry is among those feeling the most pressure from the outbreak, due to lower exports of good to China, logistical issues and shipment delays. However, […]
Coronavirus 2020: How the education industry should respond
As the coronavirus continues to grip many industries around the world, the time to revisit strategies in China has never been more crucial. The education industry, one of the most severely impacted sectors, has seen many Chinese students unable to travel due to travel restrictions and policy changes, with some […]
Coronavirus 2020: How the tourism industry should respond
The coronavirus outbreak is significantly impacting global tourism with the population in China essentially on lock down until it subsides. Developing during Chinese New Year, one of the biggest human migrations in the world with roughly 7 million Chinese tourists expected to travel abroad, the outbreak saw many Chinese change […]
China’s digital market in 2020 – consumers, content and trends
Jessica Miao, CEO of China digital marketing agency, United Media Solution, shares her thoughts on what trends companies can expect in China in 2020 and how they will shape the market. The recent outbreak of Coronavirus has already had a significant impact on 2020 and its effects on international […]
New Round of VIC Government’s Boost Your Business Program Opens
United Media Solution (UMS) will help Australian clients to build their Asia capabilities and supercharge their Chinese business activity in the fourth round of the popular Victorian Government’s Boost Your Business Program. The first three rounds of vouchers provided almost $9 million for Victorian businesses, including $1.8 million allocated to […]
UMS founder honoured on 40 Under 40 list
UMS founder and CEO Jessica Miao has been recognised as one of University of Auckland’s ‘40 Under 40’. The programme, which is now in its third year, honours University of Auckland alumni who have made a longstanding impact in their professional and personal lives since graduation. Miao has […]
UMS joins China Path Podcast to discuss digital marketing in China
UMS CEO Jessica Miao has appeared on the China Path Podcast to discuss digital marketing and social media in China. The podcast, which is created by the Australia China Business Council, aims to provide China business advice to Australian businesses to help deepen their engagement with the country’s largest […]
More than WeChat – Australian marketers need more education about China opportunities
WeChat continues to occupy Australian marketers’ attention and budgets when marketing to China, highlighting the need for greater education about the opportunities for targeting Chinese consumers. This was a finding from United Media Solution’s Digital Marketing Accelerator program conducted in partnership with the South Australian chapter of the Australian […]
China market experts share insights to help understand Chinese consumers
Chinese consumers are as unique as the country’s social media landscape and brands need to be mindful of these complexities when launching campaigns, according to China market experts speaking at a recent event. The event, the secret to success in China: Understanding Chinese consumers, was hosted by UMS in […]
UMS partners with New Zealand China Trade Association (NZCTA)
United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has become an official sponsor of New Zealand China Trade Association (NZCTA), New Zealand’s largest China focused organization promoting trade and business between the two countries. The move is a reflection of the strength and importance of New Zealand’s economic relationship with China and […]