social media marketing in China

More than WeChat – Australian marketers need more education about China opportunities

WeChat continues to occupy Australian marketers’ attention and budgets when marketing to China, highlighting the need for greater education about the opportunities for targeting Chinese consumers.   This was a finding from United Media Solution’s Digital Marketing Accelerator program conducted in partnership with the South Australian chapter of the Australian China Business Council (ACBC).   […]

China market experts share insights to help understand Chinese consumers

Chinese consumers are as unique as the country’s social media landscape and brands need to be mindful of these complexities when launching campaigns, according to China market experts speaking at a recent event.   The event, the secret to success in China: Understanding Chinese consumers, was hosted by UMS in Sydney, to coincide with the […]

UMS partners with New Zealand China Trade Association (NZCTA)

United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has become an official sponsor of New Zealand China Trade Association (NZCTA), New Zealand’s largest China focused organization promoting trade and business between the two countries.   The move is a reflection of the strength and importance of New Zealand’s economic relationship with China and comes as the two countries […]

UMS expands Australian operations with Sydney office launch

UMS has launched a Sydney office as it continues to help Australian companies grow their brands in China.   The Sydney office comes 18 months after the independent agency opened its Melbourne office and follows increasing demand from local companies looking to increase brand awareness and sales in the lucrative China market.   UMS has […]

UMS hosts educational evening to celebrate Sydney office launch

United Media Solution (UMS) is hosting an educational evening to provide Australian marketers and business owners with insights, advice and case studies into Chinese consumer behaviours.   The event is part of the agency’s celebrations to announce the launch of UMS Sydney and will be held at the agency’s new offices in Sydney’s Central Business […]

Disruption, Sustainability and how brands can adapt to the China market

UMS CEO Jessica Miao recently joined a panel discussion which explored the impact of digital innovation on industry and business and how brands can be more sustainable.   In this blog, she shares her thoughts on how businesses can ensure they establish and maintain sustainable strategies in China.   In China, we define a “sustainable” […]

Food for thought: The challenges F&B brands face in the China market

UMS CEO Jessica Miao recently spoke on a panel at an AustCham Shanghai event discussing the opportunities for international Food & Beverage brands in the China market.   The discussion highlighted some of the major challenges F&B brands face when preparing digital marketing campaigns for the China market.   Jessica identified four key points that […]

How education institutes can target China’s lucrative audience of overseas students

Chinese students and their desire to study abroad is a major drawcard for Australian and New Zealand education institutes. In 2017, 608,400 Chinese students chose to study abroad, an increase of nearly 12% over the previous year, with the majority of those students self-paying for the experience.   For Chinese students, and their parents, studying […]

UMS joins Victorian Government’s Boost Your Business Program

United Media Solution (UMS) will help Australian clients to supercharge their Chinese business activity after winning a place in the Victorian Government’s Boost Your Business Program.   The program, which sees the state government support Victorian businesses to assist their growth, scale, diversity and productivity, will enable UMS to offer clients’ government funding to pursue […]

UMS appointed by Pāmu as Chinese digital marketing partner

United Media Solution (UMS) has been appointed by Pāmu, to create and manage its digital marketing presence in China.   Pāmu, which is the brand name for Landcorp Farming Limited, is a recognised leader in New Zealand’s agricultural sector. They are sheep, beef, dairy and deer farmers, selling to most of New Zealand’s largest national […]