UMS hosts educational evening to celebrate Sydney office launch

United Media Solution (UMS) is hosting an educational evening to provide Australian marketers and business owners with insights, advice and case studies into Chinese consumer behaviours.


The event is part of the agency’s celebrations to announce the launch of UMS Sydney and will be held at the agency’s new offices in Sydney’s Central Business District on Elizabeth Street.


The event, titled: The secret to success in China: Understanding Chinese consumers, will feature insights, case studies and tips from experts on the China market and aims to highlight how Australian companies can develop a better understanding of the target market to ensure marketing success in China.


The evening will feature a keynote presentation by Coolio Yang, Chief Executive Officer of Kantar Media CIC, China’s leading social business intelligence provider. Yang’s presentation will provide an overview of the current digital landscape in China and provide insights into Chinese consumer behaviours with a specific focus on the Tourism, Food & Beverage and Education sectors.


Yang will also join a panel of China market experts to share knowledge, experiences and case studies about digital marketing in China. The panel will also include:


Rachel Xie, Director of Business & Operations, New Markets, Tencent


Andy Jiang, Managing Director, Andy Wilson Consultancy (Former China GM at Tourism Australia)


Jessica Miao, Chief Executive Officer, United Media Solution (UMS)



To find out more about the event and book your ticket, please click the link.