Latest Articles

Pacific Trade Invest China & United Media Solution (UMS) launches a new digital solution in China for Pacific SME’s

Shanghai, China – To help promote its 16 Pacific Island countries to business partners in China, Pacific Trade Invest China is launching a new digital solution named “Pacific Trade Online” as a bridge for pacific businesses and Chinese consumers to connect with the help of digital marketing IT specialists UMS. (Scan […]

Sizzling Growth: China’s Ready-Meal Market

Throughout the pandemic in China, food deliveries became a lifeline for many, especially small restaurants where deliveries enabled them to operate. Over time, consumers have gradually shifted their buying habits toward pre-prepared or ready-made meal options that better suits their lifestyle. Now, as life gets busier post-lockdown, the demand for […]

4 things to consider when attracting Chinese international students

Based in the Melbourne office, Eric was the original member of UMS’s first office in Australia and now the Co-CEO responsible for developing and growing business. Since 2015, the education market’s competitive landscape has changed dramatically. Australia and New Zealand, once high up on the preference list for Chinese students, […]

The PIE Chat Live: Reconnecting with China amid shifting market conditions

China has re-opened its borders and remains one of the most important source markets of international students in higher education. The UK and Europe are well-positioned to capture positive student interest first, compared to the North American and Australasian markets, where safety concerns and geopolitical friction still persist. Since 2011, […]

$15 billion reasons for international education sector recovery

Australian education exports have a long way to go to reach 2019 levels. RECOVERY STEPS Australia’s international education sector is slowly recovering after the pandemic. The reopening of Australia’s borders to international has led to an increase in student arrivals, but there is still significant work to be done to […]

Founder Inspires Young Professionals

Yesterday UMS’ Founder Jessica Miao was invited to give a speech at the Talent Connect event to young people with overseas work and/or study experience living in Shanghai. Jessica shared her startup story and experiences living and working overseas to help inspire the young talents. UMS is seeing an impressive […]

UMS and AJ Hackett Bungy New Zealand collaborate to engage Chinese thrill-seekers

Shanghai, China – 08/05/2023 – AJ Hackett Bungy New Zealand, the home of bungy jumping, has resumed its partnership with United Media Solution (UMS) for its digital marketing activities in the China market during 2023. Founded in 1988, AJ Hackett Bungy New Zealand operates six sites in three iconic Kiwi […]

Pet parental products

Pet ownership in China has skyrocketed over the past few years, becoming the largest market for pets and pet-related products. Factors such as increased disposable income, an ageing population looking for companionship, and decreased appetite for marriage amongst millennials has led to increased emphasis on treating pets like family. This […]

Outdoor activities

The pursuit of outdoor activities has quickly become one of the hottest trends in China’s market, and the good news is, it looks like it’s here to stay. Driven by lockdowns, closed borders and the Government’s focus on developing outdoor recreation, outdoor activities such as camping, fishing, hiking and sports […]

Revenge spending

The concept of “revenge spending” has been making headlines recently in China as the country emerges from the pandemic after years of restrictions. After so much time spent indoors, many Chinese consumers are eager to spend on entertainment, travel, and luxury items. During the first two months of 2023, spending […]