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United Media Solution (UMS) is proud to be appointed as Wine Australia’s digital and social media partner for the China market. Wine Australia, the national body supporting the Australian wine sector, plays a pivotal role in driving global awareness and demand through market development, research, and industry engagement. With deep […]
In today’s fast-evolving global landscape, the ability to work across cultures, borders, and disciplines is not just an advantage — it’s essential. At United Media Solution (UMS), we believe that tomorrow’s leaders must be equipped with both the mindset and the skillset to drive impact across diverse markets. We are […]
As trade relations improve and consumer preferences shift, China is once again emerging as a vital export market for Australian wine. A recent webinar hosted by Wine Australia shed light on how Australian wine is gaining traction in the Chinese market and explored the potential opportunities that arise amidst these […]
UMS at the New Zealand–China Summit: Focus on Cross-Sector Collaboration Between Tourism and Education
The tourism market in China is seeing fast-paced innovation, resulting in local and international brands adapting to shifting consumer preferences and emerging digital trends. Travellers are moving beyond traditional sightseeing, seeking richer experiences like outdoor exploration, cultural engagement, and tailor-made journeys. The market is witnessing significant growth, showing a 5.9% increase in inbound trips year after year. Alongside this, total tourism expenditure is on the rise, projecting a 7% year-on-year growth for 2025.
RED: China’s Lifestyle Search Engine Often described as “China’s Instagram meets Pinterest,” RED (小红书) has evolved from a travel review platform into a powerful lifestyle search engine. With 260 million monthly active users—mostly educated, urban women under 35—RED is where consumers go for advice on what to buy, where […]
INTRODUCTION: China’s Travel Super App Ctrip, often referred to as “China’s Expedia,” has been the dominant player in China’s online travel market since its founding in 1999. As of 2024, it serves over 300 million monthly active users and holds more than 40% market share in the Chinese online travel […]
This article is part of a series from our latest whitepaper, the China Social Media Platforms Guide. You can download the guide here: https://www.umssocial.com/china-social-media-platform-report/2024?s=blog INTRODUCTION: Xiaohongshu, also known as RedNote, uses the slogan ‘Mark your life’, and is aimed at becoming a lifestyle community for young people. It was launched […]
This article is part of a series from our latest whitepaper, our China Social Media Platforms Guide. You can download the guide here: https://www.umssocial.com/china-social-media-platform-report/2024?s=blog INTRODUCTION: Bilibili is a Chinese online video-sharing platform that launched in 2009. It has become one of the most popular platforms in China, with over 340 […]
This article is part of a series from our latest whitepaper, the China Social Media Platforms Guide. You can download the guide here: https://www.umssocial.com/china-social-media-platform-report/2024?s=blog INTRODUCTION: Many brands with experience in China have tried promotions on WeChat or have previously operated an Official Account. It’s never too late to start (or […]
