Latest Articles

UMS founder honoured on 40 Under 40 list

UMS founder and CEO Jessica Miao has been recognised as one of University of Auckland’s ‘40 Under 40’.   The programme, which is now in its third year, honours University of Auckland alumni who have made a longstanding impact in their professional and personal lives since graduation.   Miao has […]

How Education New Zealand use digital solutions to build awareness, generate leads and drive engagement in China

Education New Zealand (ENZ), the government body responsible for developing and promoting New Zealand as an International Education destination, wanted to expand its reach into the valuable China market.   With Chinese international students accounting for more than 30% of the total international students in New Zealand in 2018, and […]

The power of Key Opinion Leaders in China – a Recent Case Study

Working with Key Opinion Leaders (KOLs) to help brands promote their products and services as an effective marketing strategy has been adopted by many western marketers who are trying to connect with Chinese consumers. Some are still new to the game and eager to find out about China’s powerful KOLs. […]

Maximising Chinese long public holiday to target Chinese travellers abroad

The 7-day China National Day holiday, also known as “Golden Week” holiday is one of the biggest tourist seasons for Chinese people. According to the Ministry of Culture and Tourism, the number of outbound tourists exceeded 7 million during the National Day holiday.   Chinese are increasingly choosing to travel […]

UMS joins China Path Podcast to discuss digital marketing in China

UMS CEO Jessica Miao has appeared on the China Path Podcast to discuss digital marketing and social media in China.   The podcast, which is created by the Australia China Business Council, aims to provide China business advice to Australian businesses to help deepen their engagement with the country’s largest […]

UMS expands Shanghai office and team as business experiences growth

United Media Solution has expanded its Shanghai office as the agency continues to experience strong growth.   The expansion comes hot on the heels of the launch of UMS Sydney office in July and further demonstrates the growth the company is experiencing across markets.   The expansion will see UMS […]

Australian Wine festival – wine month campaign

Case Study: Wine Australia Project: Australian Wine Festival – Wine Month Campaign     Wine Australia wanted to raise awareness among Chinese consumers about the high quality of Australian wines. To do this, the brand organized its first consumer facing wine event, partnering with premium offline retail stores throughout May […]

Farmers Union AFL live streaming campaign

Client: Lion Group Project: Farmers Union AFL Live Streaming Campaign     Lion, one of Australasia’s largest food and beverage companies, was looking to raise awareness of its yogurt brand Farmers Union among Chinese consumers. However, faced with China’s hugely competitive dairy market, Farmers Union needed a way to stand […]

More than WeChat – Australian marketers need more education about China opportunities

WeChat continues to occupy Australian marketers’ attention and budgets when marketing to China, highlighting the need for greater education about the opportunities for targeting Chinese consumers.   This was a finding from United Media Solution’s Digital Marketing Accelerator program conducted in partnership with the South Australian chapter of the Australian […]

UMS appointed by Lion to create Chinese digital marketing for Farmers Union brand

United Media Solution (UMS), a leading Chinese digital marketing agency, has been appointed by Lion, to create a digital marketing presence for its Farmers Union brand in China.   Farmers Union is a dairy brand owned by Lion, one of Australasia’s largest food and beverage companies. The Farmers Union brand […]