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United Media Solution (UMS) is delighted to announce the renewal of its partnership with Navico Group, a global leader in integrated marine solutions. This renewed collaboration underscores both parties’ shared commitment to digital innovation and strengthening engagement with Chinese audiences. Navico Group is at the forefront of transforming the marine […]
United Media Solution (UMS) is pleased to announce the renewal of its partnership with Tourism New Zealand’s Trade Department, continuing its role as the organisation’s China social media operations partner. As a vital arm of Tourism New Zealand, the China Trade Department provides training, events, and day-to-day marketing support for […]
This week, United Media Solution (UMS) was honored to participate in the 2025 September Return to China Employability Week, a flagship career event connecting top UK university students with leading employers. The online session provided an excellent platform for UMS to engage directly with highly motivated Chinese students from prestigious […]
Pet Fair Asia 2025 just closed in Shanghai, marking another record-breaking year with 2,600+ exhibitors and over 520,000 visitors from 90+ countries. From functional pet foods and fresh diets to AI-powered litter boxes, wearable trackers, and even the first “Pet Fashion Week”, the expo showcased how innovation and lifestyle are […]
In the past, university brochures were a cornerstone of student recruitment. Printed materials and static PDFs served their purpose when prospective students relied on mailed packages and open day visits to understand their options. But those days are gone. Today’s students—particularly Gen Z—are digital natives. They expect seamless, mobile-first experiences. […]
United Media Solution (UMS) is proud to be appointed as Wine Australia’s digital and social media partner for the China market. Wine Australia, the national body supporting the Australian wine sector, plays a pivotal role in driving global awareness and demand through market development, research, and industry engagement. With deep […]
In today’s fast-evolving global landscape, the ability to work across cultures, borders, and disciplines is not just an advantage — it’s essential. At United Media Solution (UMS), we believe that tomorrow’s leaders must be equipped with both the mindset and the skillset to drive impact across diverse markets. We are […]
As trade relations improve and consumer preferences shift, China is once again emerging as a vital export market for Australian wine. A recent webinar hosted by Wine Australia shed light on how Australian wine is gaining traction in the Chinese market and explored the potential opportunities that arise amidst these […]
UMS at the New Zealand–China Summit: Focus on Cross-Sector Collaboration Between Tourism and Education
The tourism market in China is seeing fast-paced innovation, resulting in local and international brands adapting to shifting consumer preferences and emerging digital trends. Travellers are moving beyond traditional sightseeing, seeking richer experiences like outdoor exploration, cultural engagement, and tailor-made journeys. The market is witnessing significant growth, showing a 5.9% increase in inbound trips year after year. Alongside this, total tourism expenditure is on the rise, projecting a 7% year-on-year growth for 2025.
