Latest Articles

Buying influence in China – A beginner’s guide to KOLs

There’s no denying the power and influence of China’s Key Opinion Leaders (KOLs).  The combination of Chinese consumers distrust of […]

UMS in the press: University of Canterbury profile student alumni Jessica Miao

UMS Chief Executive Officer Jessica Miao has been profiled by The University of Canterbury as part of the education institute’s […]

UMS appointed by Open Country Dairy to build its brands in China

United Media Solution (UMS), the leading Chinese digital marketing agency, has been appointed by Open Country Dairy to build its […]

UMS in the press: Up close with China’s digital market

ExporterToday sat down with Jessica Miao, founder and CEO of digital marketing agency United Media Solution (UMS) for some practical advice […]

Rockit Global Limited appoints UMS as digital marketing partner

United Media Solution (UMS) has been appointed by Rockit Global Limited to build its digital marketing presence in China.   […]

Huge opportunities for health brands as Chinese get healthy and physical

Health awareness among Chinese consumers has been rising steadily for the last few years. As China’s middle classes have seen […]

Are daigou short-changing Australian brands of long-term success in China?

The daigou market is booming in Australia as brands use these channels to sell their products to China’s big spending […]

Magic (Ad) Moments – How to target incoming and local WeChat users in Aus & NZ

A lot of noise was made this month when WeChat announced it had ticked over the 1 billion monthly active […]

UMS appoints Business Development Manager for new Melbourne office

United Media Solution (UMS) has expanded its Business Development team as it prepares for growth in the Australian market.   […]