digital marketing

Coronavirus 2020: How the tourism industry should respond

The coronavirus outbreak is significantly impacting global tourism with the population in China essentially on lock down until it subsides. Developing during Chinese New Year, one of the biggest human migrations in the world with roughly 7 million Chinese tourists expected to travel abroad, the outbreak saw many Chinese change their travel plans, with some […]

How Education New Zealand use digital solutions to build awareness, generate leads and drive engagement in China

Education New Zealand (ENZ), the government body responsible for developing and promoting New Zealand as an International Education destination, wanted to expand its reach into the valuable China market.   With Chinese international students accounting for more than 30% of the total international students in New Zealand in 2018, and Education contributing more than NZD […]

UMS joins China Path Podcast to discuss digital marketing in China

UMS CEO Jessica Miao has appeared on the China Path Podcast to discuss digital marketing and social media in China.   The podcast, which is created by the Australia China Business Council, aims to provide China business advice to Australian businesses to help deepen their engagement with the country’s largest trading partner – China.   […]

United Media Solution joins independent agency network Affinità

UMS has joined global independent agency network Affinità, as its China agency partner.   The move will see UMS work closely with the network’s agencies in markets across Europe, USA, Canada and Asia, and will provide UMS clients with access to these new markets.   Founded in Europe in 2017, Affinità boasts a strong agency […]

China market experts share insights to help understand Chinese consumers

Chinese consumers are as unique as the country’s social media landscape and brands need to be mindful of these complexities when launching campaigns, according to China market experts speaking at a recent event.   The event, the secret to success in China: Understanding Chinese consumers, was hosted by UMS in Sydney, to coincide with the […]

UMS expands Australian operations with Sydney office launch

UMS has launched a Sydney office as it continues to help Australian companies grow their brands in China.   The Sydney office comes 18 months after the independent agency opened its Melbourne office and follows increasing demand from local companies looking to increase brand awareness and sales in the lucrative China market.   UMS has […]

Food for thought: The challenges F&B brands face in the China market

UMS CEO Jessica Miao recently spoke on a panel at an AustCham Shanghai event discussing the opportunities for international Food & Beverage brands in the China market.   The discussion highlighted some of the major challenges F&B brands face when preparing digital marketing campaigns for the China market.   Jessica identified four key points that […]

JD.com’s 6.18 Festival – China’s other major shopping event

You’ve no doubt heard of Singles Day, otherwise known as 11.11 the online shopping extravaganza is one of the biggest sales events in the Chinese calendar. Not only does the event break sales records each year in China, it also eclipses all other sales events globally, including the US Black Friday and Cyber Monday shopping […]

UMS at China International Import Expo (CIIE)

United Media Solution enjoyed a strong agency and client presence at the inaugural China International Import Expo (CIIE) in Shanghai this month.   New Zealand Trade Pavilion at CIIE United Media Solution worked with long standing client New Zealand Trade & Enterprise (NZTE) to create a digital platform for the event. CIIE attendees were invited […]

United Media Solution and The Silk Initiative announce the formation of a Strategic Alliance

United Media Solution (UMS), the leading Chinese digital marketing agency and The Silk Initiative (TSI), a leading Chinese food and beverage brand consultancy, have formed a strategic alliance to expand the reach and capabilities of each organisation.   The alliance brings together two of China’s leading marketing consultancies to provide clients with insights, brand strategy, […]