United Media Solution joins independent agency network Affinità

UMS has joined global independent agency network Affinità, as its China agency partner.


The move will see UMS work closely with the network’s agencies in markets across Europe, USA, Canada and Asia, and will provide UMS clients with access to these new markets.


Founded in Europe in 2017, Affinità boasts a strong agency network around the globe including French agency Else & Bang, Spanish agency Barcelona Virtual, Italy’s Superbello and Figmenta and UK agencies Other and The Crocodile. The network has also recently expanded to include US agencies Glow, Agenda NYC, The O Group and Creative Media Alliance, Canada-based O2Web, Singapore’s Mercury Creative, China’s Dunho marketing, and Sweden’s Yours.


In Affinità’s founding year, the agencies represented more than 100 international consumer and business companies, including Allianz, AMC, Volvo, Cisco, Total, Siemens, Unilever, Deutsche Bank, Peugeot, Samsung, PlayStation and Audi. The combined annual revenues of the group exceeded €30 million with a wide range of services.


The partnership will provide UMS with access to clients and new markets, as it continues to grow its presence internationally. The partnership will also benefit existing clients, who can also use the network to push marketing into new markets around the world.


Jessica Miao, CEO, United Media Solution, said, “As a leading Chinese digital marketing we are always looking for ways to expand our offering for clients, as well as ways to grow our services globally. This partnership with Affinità will enable us to help our clients push beyond our markets in China, Australia and New Zealand, to promote their products and services across Europe, North America and Canada. It will also connect us with new clients looking to connect with Chinese consumers. We are excited to work with our agency partners at Affinità.”


Hervé Kabla, president of Paris-based agency, Else & Bang and founder of Affinità, said, “With our new members, Affinità will help European companies get closer to markets in North America and Asia and will benefit US, Canadian, Chinese, Sweden and Singaporean companies looking for an entry point to European markets, thanks to reliable, affordable and professional local agencies. Our motto “Local Everywhere” now takes on even greater value.”


Affinità plans to expand to South and Central America, Africa, Middle-East and other Asian countries next year in a bid to become a global agency network with more than 30 agency partners.


Affinità agencies are mid-sized, independently owned and managed by passionate entrepreneurs. The agencies are specialists, selected for their creative energy, expertise and operational efficiency.