Three things you need to know to understand Chinese consumers
You know the basics. China’s rapidly growing middle classes are online, mostly via their smart phones, where they are shopping, chatting and well, doing everything. In previous articles, we’ve detailed the importance of KOLs and influencers in China (link) who carry significant sway in a market crippled by a lack […]
UMS in the press: Up close with China’s digital market
ExporterToday sat down with Jessica Miao, founder and CEO of digital marketing agency United Media Solution (UMS) for some practical advice on understanding and accessing China’s fast-growing digital marketplace. It all starts with a plan. Getting a foothold in China’s daunting e-commerce marketplace requires a specific plan, drawn up with […]
Huge opportunities for health brands as Chinese get healthy and physical
Health awareness among Chinese consumers has been rising steadily for the last few years. As China’s middle classes have seen their disposable incomes increase in size, so too have their waistlines, leading to an increase in overweight people. A report by McKinsey revealed 30% of Chinese adults (or 320 […]
How to maximise your social media investment using the 3 C’s
Social media success in China can be an overwhelming, expensive and time-consuming investment. However, UMS has created some practical tips to help clients make the most of the social media investment. The key is using the 3 C’s: Community, Content & Commerce. Companies need to create and maintain […]
How marketers can target China’s young, fit and health conscious consumers
With more than 100 million registered users, it is impossible for marketers to ignore fitness app Keep, however, is the app right for every brand? Chinese fitness and gym workout app Keep has become a massive success story in China. Launching just over three years ago, the app has built […]
QQ Report – How brands can engage with China’s young people
QQ is WeChat’s youth-focused sister social media network. Attracting more than 868 million monthly active users, with more than 652 million accessing the platform via mobile, QQ is an immensely attractive platform for brands and marketers. QQ launched in 1999 and was one of the earliest pioneers of instant […]
Ximalaya FM is a big deal in China, here’s why you should be tuning in
Ximalaya FM is China’s largest online audio platform, which boasts 40 million registered users and more than 10,000 daily uploads of content. The platform has 6 million daily active users who each spend, on average, 125 minutes on the site per day. It’s a big deal both for users and […]
UMS presents to New Zealand tourism operators at Kiwilink
UMS CEO Jessica Miao has provided New Zealand tourism operators with an in-depth presentation on China’s leading social media platform WeChat, as part of Tourism New Zealand’s Kiwilink event. The Kiwilink Share & Learn Briefing event, which was held on 7 November in Foshan, was attended by representatives from New […]
UMS shares award-winning case study with Australian agribusiness industry leaders
UMS CEO Jessica Miao has delivered an address to the Australia China Business Council (ACBC) of South Australia. Jessica was invited to address an audience of more than 100 industry representatives from South Australia’s agribusiness industry at the China Market Insight Series business forum. The attendees were keen to hear […]
REPORT: WeChat users pass 900 million in 2017
China’s number one app WeChat now has 902 million active daily users, who sent 38 billion messages each day on average, according to the latest report. The WeChat 2017 Data report, which was released at the Tencent Global Partner Conference, revealed that total daily active users in September 2017 increased […]