China social media

Buying influence in China – A beginner’s guide to KOLs

There’s no denying the power and influence of China’s Key Opinion Leaders (KOLs).  The combination of Chinese consumers distrust of advertising messages and their preference for word-of-mouth marketing, has created the perfect environment for KOLs to thrive.   China’s KOLs have amassed huge power and influence in the market and many Western marketers are keen […]

UMS in the press: University of Canterbury profile student alumni Jessica Miao

UMS Chief Executive Officer Jessica Miao has been profiled by The University of Canterbury as part of the education institute’s tomorrow’s leaders student profile series.   Christchurch’s University of Canterbury holds a special place in the history of UMS. The University was the meeting place for the agency’s founding partners with Miao, who was studying […]

UMS in the press: Up close with China’s digital market

ExporterToday sat down with Jessica Miao, founder and CEO of digital marketing agency United Media Solution (UMS) for some practical advice on understanding and accessing China’s fast-growing digital marketplace.    It all starts with a plan. Getting a foothold in China’s daunting e-commerce marketplace requires a specific plan, drawn up with the help of market experts. […]

Huge opportunities for health brands as Chinese get healthy and physical

Health awareness among Chinese consumers has been rising steadily for the last few years. As China’s middle classes have seen their disposable incomes increase in size, so too have their waistlines, leading to an increase in overweight people.   A report by McKinsey revealed 30% of Chinese adults (or 320 million people) are overweight, while […]

How to maximise your social media investment using the 3 C’s

Social media success in China can be an overwhelming, expensive and time-consuming investment. However, UMS has created some practical tips to help clients make the most of the social media investment.   The key is using the 3 C’s: Community, Content & Commerce.   Companies need to create and maintain a community of consumers who […]

How marketers can target China’s young, fit and health conscious consumers

With more than 100 million registered users, it is impossible for marketers to ignore fitness app Keep, however, is the app right for every brand? Chinese fitness and gym workout app Keep has become a massive success story in China. Launching just over three years ago, the app has built an engaged following with more […]

QQ Report – How brands can engage with China’s young people

QQ is WeChat’s youth-focused sister social media network. Attracting more than 868 million monthly active users, with more than 652 million accessing the platform via mobile, QQ is an immensely attractive platform for brands and marketers.   QQ launched in 1999 and was one of the earliest pioneers of instant messaging and social networking in […]

Ximalaya FM is a big deal in China, here’s why you should be tuning in

Ximalaya FM is China’s largest online audio platform, which boasts 40 million registered users and more than 10,000 daily uploads of content. The platform has 6 million daily active users who each spend, on average, 125 minutes on the site per day. It’s a big deal both for users and for brands with Ximalaya FM’s […]

UMS presents to New Zealand tourism operators at Kiwilink

UMS CEO Jessica Miao has provided New Zealand tourism operators with an in-depth presentation on China’s leading social media platform WeChat, as part of Tourism New Zealand’s Kiwilink event. The Kiwilink Share & Learn Briefing event, which was held on 7 November in Foshan, was attended by representatives from New Zealand’s tourism industry including Explore […]