UMS shares award-winning case study with Australian agribusiness industry leaders

UMS CEO Jessica Miao has delivered an address to the Australia China Business Council (ACBC) of South Australia.

Jessica was invited to address an audience of more than 100 industry representatives from South Australia’s agribusiness industry at the China Market Insight Series business forum.

The attendees were keen to hear more about the opportunities of the China market with Jessica sharing overall insights as well as an in-depth look at UMS’ award-winning work Taste NZ platform for New Zealand Trade & Enterprise.

Jessica’s presentation detailed the Taste NZ project, which saw the agency launch a WeChat loyalty program to promote New Zealand brands and products to Chinese consumers.

You can view Jessica’s presentation here:

You can also read more about Taste New Zealand here: please CLICK.

The forum was part of a series which aims to deliver cutting edge research to help South Australian industry members to identify business opportunities with China. The event also included a presentation by Jo Podoliak, CEO of Regional Development Australia Riverlands & Murrayland.