Revenge spending
The concept of “revenge spending” has been making headlines recently in China as the country emerges from the pandemic after years of restrictions. After so much time spent indoors, many Chinese consumers are eager to spend on entertainment, travel, and luxury items. During the first two months of 2023, spending […]
Back on the plane, and on social media: The welcome return of International Students.
The pandemic significantly reduced the number of international students starting or continue their studies in western countries, including the UK, Australia, and New Zealand. However, as borders have reopened, the return of students will have welcome flow-on effects for industry sectors beyond education. International students not only bring diversity to […]
Jessica Miao shares the latest education insights at PIE Live 2023
This week, UMS founder Jessica Miao spoke on a panel at the #pielive23The PIE Conference and shared her insights regarding the international student market, including increasing demand, engagement using short video and the importance of connecting with parents. So, what were some of the highlights that she shared? 🔥 HIGHLIGHT […]
Chinese students leading growth and recovery for International Education in the UK
In 2022, the education industry breathed a sigh of relief as border closures and travel restrictions became a thing of the past. International education in the UK has been significantly disrupted by the Covid-19 pandemic, with many students being forced to put their study plans on hold or study remotely. […]
Where do Chinese international students want to study most?
Thousands of Chinese international students are already re-entering the international study market, but their destination preference has changed significantly over time: 🏆 Political turbulence and violence have knocked USA off the top spot. The country once captured 51% of Chinese students, which has now fallen to just 30%. 🔐 The […]
China: top consumer trends in 2023
China will likely lead the way in some of the most innovative consumer trends as we look ahead to 2023. From post-lockdown spending to activities outside the home, to an increased focus on sustainability and the environment, here are our top picks to keep track of: Revenge Spending With pandemic […]
NEW Education Market Whitepaper
UMS is proud to launch its 2023 education market whitepaper, that forms part of our ongoing research to identify the key trends and changes in the international study market, with specific focus on outbound Chinese students in Higher Education. This international study market has been significantly disrupted by the pandemic […]
What are sinking markets, and why should you care?
In October, UMS co-CEO, Eric Yu (Qi) was invited to speak at the AustCham Shanghai FMCG Industry Experts Webinar to provide on the ground realities and key strategies for success. During his presentation, Eric discussed what brands can learn from big Chinese players, and what they should do differently given their smaller budgets. He […]
UMS Morning Brief monthly overview-March
It has been two years since we launched the Morning Brief – a daily summary providing the latest buzz on social media across four different industries: education, travel, food and beverage, and wellbeing and skincare. Throughout the Covid-19 pandemic, we have identified a gap between overseas businesses and their […]
UMS Morning Brief monthly overview – February
To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the Feb. insights our team published. The Morning Brief […]