Weibo Pioneering the Chinese Online Superstar Industry
The Online Superstar Forum held by the leading China social media platform Sina Weibo was recently held in June 2016, and attracted hundreds of popular online superstars like Papijiang(Papi酱), Zhangday(张大奕eve), Aikelili(艾克里里), Wangnima(王尼玛) to the forum. Zhangday(张大奕eve) appearing at the Weibo Online Superstars Forum Previously called KOLs or even Grassroots Journalists […]
Social Media is overwhelmingly influencing Chinese daily life
A recent report reveals that Chinese spend an average of 21 hours per week on social media, vastly exceeding the time spend watching videos, reading news, shopping and playing games.
5 Ways to Market to the Chinese Tiger
Everyone wants to know how to succeed in marketing to the Chinese, and with Chinese consumer spending expected to triple to $6 trillion by 2020 (compared with flattening Western markets) as projected by Boston Consulting Group and reported in Jing Daily, it’s no wonder! But succeeding in China is not as […]