How to maximise your social media investment using the 3 C’s
Social media success in China can be an overwhelming, expensive and time-consuming investment. However, UMS has created some practical tips to help clients make the most of the social media investment. The key is using the 3 C’s: Community, Content & Commerce. Companies need to create and maintain […]
Top Chinese Apps for SME Businesses
WeChat’s 900 million users make it an irresistible platform for marketers and brands, but is it worth the investment? WeChat currently has more than 3.5 million official brand accounts, unsurprisingly this creates a lot of noise and clutter, which means many brands struggle to achieve visibility and engage with […]
How marketers can target China’s young, fit and health conscious consumers
With more than 100 million registered users, it is impossible for marketers to ignore fitness app Keep, however, is the app right for every brand? Chinese fitness and gym workout app Keep has become a massive success story in China. Launching just over three years ago, the app has built […]
QQ Report – How brands can engage with China’s young people
QQ is WeChat’s youth-focused sister social media network. Attracting more than 868 million monthly active users, with more than 652 million accessing the platform via mobile, QQ is an immensely attractive platform for brands and marketers. QQ launched in 1999 and was one of the earliest pioneers of instant […]
Ximalaya FM is a big deal in China, here’s why you should be tuning in
Ximalaya FM is China’s largest online audio platform, which boasts 40 million registered users and more than 10,000 daily uploads of content. The platform has 6 million daily active users who each spend, on average, 125 minutes on the site per day. It’s a big deal both for users and […]
Should you launch an Official WeChat Account? UMS shares tips for marketers
China may have hundreds of social media platforms but there is only one that most marketers are interested in. With a global monthly active user base of 938 million people, WeChat is impossible for marketers to ignore. However, launching and maintaining an Official WeChat Account is not an easy […]
REPORT: WeChat users pass 900 million in 2017
China’s number one app WeChat now has 902 million active daily users, who sent 38 billion messages each day on average, according to the latest report. The WeChat 2017 Data report, which was released at the Tencent Global Partner Conference, revealed that total daily active users in September 2017 increased […]
REPORT: How Jinri Toutiao grew to become one of China’s biggest news apps
Jinri Toutiao, one of China’s most popular news apps’, has released its 2016 performance report revealing it has more than 700 million users daily active users. The app ranked higher than Tencent News in Q1 2017 for weekly active users (WAU) and is predominantly used by China’s lucrative audience of men […]
Report: The most popular Tourism and Travel brands on WeChat in Q2
Australia’s idyllic summer resort locations have helped Tourism Australia snare the top position in UMS’ ranking of Destination Tourism official WeChat profiles. The report reveals the best performing Tourism organisations on WeChat by ranking the profiles based on average views per post throughout the second quarter of 2017. The […]